Cyber Security And Data Security
"Information is an important component of most firms' competitive strategy, whether through the direct collection, administration, and interpretation of business information or information retention for day-to-day business activity." IS failures' more visible consequences include reputational damage, putting the firm at a competitive disadvantage, and noncompliance with contractual obligations. One must not underestimate such results." The IIA Research Foundation is a non-profit organization.
This article will define both words and explain how they might be applied in your organization.
What is Data Security?
When people talk about information security, they usually mean data security. This sort of security protects data from unauthorized accidental, or intentional modifications. Physical safety, logical controls, cyber security, administrative controls, and other protocols are also used to protect your data. Let's discuss more of these techniques.
Types of Data Security
• Encryption: Encryption keys scramble data using an algorithm to convert standard text characters into an unreadable format that only authorized users can read. File and databases use encryption/tokenization solutions to protect sensitive volumes by disguising their contents. The majority of systems also incorporate security key management features.
• Erasure Data: Data erasure is safer than ordinary data wiping. One must use software to overwrite data on any storage device. Data recovery is close to impossible if not done.
• Data Masking: Organizations can allow teams to develop applications or train individuals using accurate data by masking data. It conceals personally identifiable information (PII) as appropriate so that development can occur in compliant contexts.
• Data Resilience: The ability of an organization to withstand any failure – from hardware issues to power outages affecting data availability – determines its resilience.
What is Cyber Security?
Cyber security is the activity of protecting computers, servers, mobile devices, electronic systems, networks, and data from hostile attacks. It is often referred to as information technology security or electronic information security. The word is used in various contexts, ranging from business to mobile computing.
Types of Cyber Security:
• Cybersecurity of Critical Infrastructure: Supervisory Control and Data Acquisition (SCADA) systems usually depend on older software. Critical infrastructure organizations are frequently more vulnerable to attack than most.
• Network Security: Addressing vulnerabilities in one's operating systems and network architecture is part of network security, e.g., servers and hosts, wireless access points, network protocols, etc.
• Cloud Security: Cloud security is a set of security safeguards meant to safeguard cloud-based infrastructure, applications, and data. These safeguards cover user and device authentication, data and resource access management, and data privacy.
• Application Security: Application security is all about addressing vulnerabilities caused by insecure development processes in the design, coding, and publication of software or a website.
Difference between Cyber Security and Data Security:
To summarize, data security is concerned with securing the data itself. On the other hand, cyber security comprises all forms of digital security, including digital data and digital systems. Contact the experts at SSI today if you're ready to improve your data security and cyber security protocols.
Resource:
https://insider.ssi-net.com/insights/what-is-the-difference-between-data-security-and-cyber-security
https://www.ibm.com/topics/data-security
https://www.itgovernance.co.uk/what-is-cybersecurity#:~:text=Cyber%20security%20is%20the%20application,of%20systems%2C%20networks%20and%20technologies
https://www.kaspersky.com/resource-center/definitions/what-is-cyber-security
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
This article will define both words and explain how they might be applied in your organization.
What is Data Security?
When people talk about information security, they usually mean data security. This sort of security protects data from unauthorized accidental, or intentional modifications. Physical safety, logical controls, cyber security, administrative controls, and other protocols are also used to protect your data. Let's discuss more of these techniques.
Types of Data Security
• Encryption: Encryption keys scramble data using an algorithm to convert standard text characters into an unreadable format that only authorized users can read. File and databases use encryption/tokenization solutions to protect sensitive volumes by disguising their contents. The majority of systems also incorporate security key management features.
• Erasure Data: Data erasure is safer than ordinary data wiping. One must use software to overwrite data on any storage device. Data recovery is close to impossible if not done.
• Data Masking: Organizations can allow teams to develop applications or train individuals using accurate data by masking data. It conceals personally identifiable information (PII) as appropriate so that development can occur in compliant contexts.
• Data Resilience: The ability of an organization to withstand any failure – from hardware issues to power outages affecting data availability – determines its resilience.
What is Cyber Security?
Cyber security is the activity of protecting computers, servers, mobile devices, electronic systems, networks, and data from hostile attacks. It is often referred to as information technology security or electronic information security. The word is used in various contexts, ranging from business to mobile computing.
Types of Cyber Security:
• Cybersecurity of Critical Infrastructure: Supervisory Control and Data Acquisition (SCADA) systems usually depend on older software. Critical infrastructure organizations are frequently more vulnerable to attack than most.
• Network Security: Addressing vulnerabilities in one's operating systems and network architecture is part of network security, e.g., servers and hosts, wireless access points, network protocols, etc.
• Cloud Security: Cloud security is a set of security safeguards meant to safeguard cloud-based infrastructure, applications, and data. These safeguards cover user and device authentication, data and resource access management, and data privacy.
• Application Security: Application security is all about addressing vulnerabilities caused by insecure development processes in the design, coding, and publication of software or a website.
Difference between Cyber Security and Data Security:
To summarize, data security is concerned with securing the data itself. On the other hand, cyber security comprises all forms of digital security, including digital data and digital systems. Contact the experts at SSI today if you're ready to improve your data security and cyber security protocols.
Resource:
https://insider.ssi-net.com/insights/what-is-the-difference-between-data-security-and-cyber-security
https://www.ibm.com/topics/data-security
https://www.itgovernance.co.uk/what-is-cybersecurity#:~:text=Cyber%20security%20is%20the%20application,of%20systems%2C%20networks%20and%20technologies
https://www.kaspersky.com/resource-center/definitions/what-is-cyber-security
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
456 adminJune 6, 2022 Youtube Video
Prototyping
Prototyping is the process of creating digital representations of physical objects, systems, and services to test and refine ideas. Prototyping can generate, test, and refine theories and hypotheses and is often used in the design process to explore and try different designs. Prototypes are used to test the feasibility of a concept more frequently, cheaply, and efficiently demonstrate an idea to stakeholders or customers or test users' reactions to a concept.
A prototype is a rough copy of a product that allows you to test your ideas and show users the intent behind a feature or overall design concept before investing time and money in development.
Advantages Of Prototyping-
Do you want to enjoy the moment when your prototype astounded someone? It would help if you first considered the benefits and how to use them wisely.
1) It provides functionality and interactions - Static high-fidelity mockups and wireframes cannot convey animation. However, prototyping with interaction can do the job quite well.
2) Communicate with your boss, stockholders, and customers - Communication is essential; the more they understand your design, the more likely they will buy-in.
3) Detect errors sooner, saving time and money - Any mistakes made during the prototyping stage will cost you less than those discovered later in the development stage.
4) Improve internal collaboration among team members - It has a tremendous potential to improve efficiency.
5) Involve user feedback and assist with multiple testing - It is critical to iterate and update.
Disadvantages Of Prototyping-
1. Time-consuming: Creating a prototype model takes time. Multiple prototypes are tested before developing the final product, which takes a long time.
2. Misconception about the final product's arrival: The customer has direct contact with the prototype early, causing a misunderstanding. The reason is that customers may believe that the actual product will also arrive early, which is not always the case.
3. Ineffective decision-making: The developer is always concerned with the quality of their product. However, to complete the prototype quickly, they may make poor decisions regarding the prototype's quality, which may impact the final product.
4. Misunderstanding (of the final version): Customers may become irritated and frustrated with the prototype model and lose interest in the last version. Even if the final product is improved and refined, customers may believe that the final version will have the same flaws. Another significant issue is that the customer may enjoy a feature present in the prototype model's early stages. However, one may remove the specific component later. In both cases, the customer is confused about the final version.
5. High initial investment: A prototype model saves money in the final stages of development. However, there are some upfront costs associated with developing a prototype model. Furthermore, the cost of developing a prototype may be completely wasted because the entire prototype may be discarded.
Prototyping in High and Low Fidelity
Must one use low fidelity prototyping or high-fidelity prototyping, and how closely a prototype should resemble the final version of your design. Both are nearly identical in terms of detecting usability issues (Walker et al. 2002), having several factors to consider as the best option for your project:
Low-Fidelity Prototypes: Are frequently made on paper and do not allow user interaction. They include everything from hand-drawn mockups to printouts. Low-fidelity sketches, in theory, take less time to create. Low-fidelity prototypes aid in the early visualization of alternative design solutions, stimulating innovation and improvement. An added advantage of this approach is that users may feel more comfortable suggesting changes when rough sketches are used. Example: Paper prototypes
High-Fidelity Prototypes: These are typically computer-based and allow for realistic (mouse-keyboard) user interactions. High-fidelity prototypes get you as close to a valid user interface representation possible. High-fidelity prototypes are far more effective at gathering accurate human performance data (for example, time to complete a task) and demonstrating actual products to clients, management, and others. Example: Digital prototypes created on software such as Sketch/Adobe XD
Resource:
https://www.aplustopper.com/advantages-and-disadvantages-of-prototype-model/
https://www.uxmatters.com/mt/archives/2019/01/prototyping-user-experience.php
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
A prototype is a rough copy of a product that allows you to test your ideas and show users the intent behind a feature or overall design concept before investing time and money in development.
Advantages Of Prototyping-
Do you want to enjoy the moment when your prototype astounded someone? It would help if you first considered the benefits and how to use them wisely.
1) It provides functionality and interactions - Static high-fidelity mockups and wireframes cannot convey animation. However, prototyping with interaction can do the job quite well.
2) Communicate with your boss, stockholders, and customers - Communication is essential; the more they understand your design, the more likely they will buy-in.
3) Detect errors sooner, saving time and money - Any mistakes made during the prototyping stage will cost you less than those discovered later in the development stage.
4) Improve internal collaboration among team members - It has a tremendous potential to improve efficiency.
5) Involve user feedback and assist with multiple testing - It is critical to iterate and update.
Disadvantages Of Prototyping-
1. Time-consuming: Creating a prototype model takes time. Multiple prototypes are tested before developing the final product, which takes a long time.
2. Misconception about the final product's arrival: The customer has direct contact with the prototype early, causing a misunderstanding. The reason is that customers may believe that the actual product will also arrive early, which is not always the case.
3. Ineffective decision-making: The developer is always concerned with the quality of their product. However, to complete the prototype quickly, they may make poor decisions regarding the prototype's quality, which may impact the final product.
4. Misunderstanding (of the final version): Customers may become irritated and frustrated with the prototype model and lose interest in the last version. Even if the final product is improved and refined, customers may believe that the final version will have the same flaws. Another significant issue is that the customer may enjoy a feature present in the prototype model's early stages. However, one may remove the specific component later. In both cases, the customer is confused about the final version.
5. High initial investment: A prototype model saves money in the final stages of development. However, there are some upfront costs associated with developing a prototype model. Furthermore, the cost of developing a prototype may be completely wasted because the entire prototype may be discarded.
Prototyping in High and Low Fidelity
Must one use low fidelity prototyping or high-fidelity prototyping, and how closely a prototype should resemble the final version of your design. Both are nearly identical in terms of detecting usability issues (Walker et al. 2002), having several factors to consider as the best option for your project:
Low-Fidelity Prototypes: Are frequently made on paper and do not allow user interaction. They include everything from hand-drawn mockups to printouts. Low-fidelity sketches, in theory, take less time to create. Low-fidelity prototypes aid in the early visualization of alternative design solutions, stimulating innovation and improvement. An added advantage of this approach is that users may feel more comfortable suggesting changes when rough sketches are used. Example: Paper prototypes
High-Fidelity Prototypes: These are typically computer-based and allow for realistic (mouse-keyboard) user interactions. High-fidelity prototypes get you as close to a valid user interface representation possible. High-fidelity prototypes are far more effective at gathering accurate human performance data (for example, time to complete a task) and demonstrating actual products to clients, management, and others. Example: Digital prototypes created on software such as Sketch/Adobe XD
Resource:
https://www.aplustopper.com/advantages-and-disadvantages-of-prototype-model/
https://www.uxmatters.com/mt/archives/2019/01/prototyping-user-experience.php
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
248 adminMay 24, 2022
WordPress Hosting
WordPress hosting is the most popular option for your WordPress site for a good reason. It gives you a lot of flexibility and control over your site, and it's the only option that lets you make changes at any moment without contacting anyone. It is also the most secure choice; many WordPress users host their sites on WordPress.com or WordPress.org, the two leading WordPress hosting providers.
WordPress hosting is just hosting optimized to meet the performance and security needs. It also often provides a one-click WordPress install to simplify getting started with WordPress is possible.
WordPress hosting is classified into two types:
Shared WordPress hosting:
Shared hosting is a low-cost service where you share server space with other websites. WordPress hosting (whether shared or not) implies that the server is optimized for the specific platform.
WordPress hosting is inexpensive and simple to operate; shared hosting is ideal for new bloggers. When using this type of hosting, you share server space with other websites, which means you'll have to make sacrifices when installing many unique applications and upload large files. However, shared hosting eliminates the requirement for a dedicated server, which is advantageous if you are just starting.
Managed WordPress hosting
Managed hosting is an IT provisioning model. The service provider rents dedicated servers and associated hardware to a single customer and administer those systems on their behalf. Managed hosting is usually more expensive than shared hosting, but it includes additional features such as skilled system administration, 24-hour emergency support, and assured server availability.
The majority of managed hosting providers use the shared hosting model. Some, such as Amazon Web Services, employ a paradigm known as utility computing, which provides consumers with access to a utility computing cloud network but no system administration.
Shared or Managed WordPress Hosting?
Shared hosting is beneficial for small businesses that don't want to spend much money on web hosting. You'll share one or more servers with other websites while using shared hosting, which means you'll have to compete for resources like processing power and database access. However, shared hosting is not as expensive as you may believe, and it is an excellent method to create your brand and grow your business. Managed WordPress hosting, on the other hand, is a preferable option for organizations that want to host their website in the best possible conditions.
Resource:
https://themeisle.com/blog/what-is-wordpress-hosting
https://www.techtarget.com/searchitchannel/definition/managed-hosting
https://www.a2hosting.com/blog/shared-hosting-vs-wordpress-hosting/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
WordPress hosting is just hosting optimized to meet the performance and security needs. It also often provides a one-click WordPress install to simplify getting started with WordPress is possible.
WordPress hosting is classified into two types:
Shared WordPress hosting:
Shared hosting is a low-cost service where you share server space with other websites. WordPress hosting (whether shared or not) implies that the server is optimized for the specific platform.
WordPress hosting is inexpensive and simple to operate; shared hosting is ideal for new bloggers. When using this type of hosting, you share server space with other websites, which means you'll have to make sacrifices when installing many unique applications and upload large files. However, shared hosting eliminates the requirement for a dedicated server, which is advantageous if you are just starting.
Managed WordPress hosting
Managed hosting is an IT provisioning model. The service provider rents dedicated servers and associated hardware to a single customer and administer those systems on their behalf. Managed hosting is usually more expensive than shared hosting, but it includes additional features such as skilled system administration, 24-hour emergency support, and assured server availability.
The majority of managed hosting providers use the shared hosting model. Some, such as Amazon Web Services, employ a paradigm known as utility computing, which provides consumers with access to a utility computing cloud network but no system administration.
Shared or Managed WordPress Hosting?
Shared hosting is beneficial for small businesses that don't want to spend much money on web hosting. You'll share one or more servers with other websites while using shared hosting, which means you'll have to compete for resources like processing power and database access. However, shared hosting is not as expensive as you may believe, and it is an excellent method to create your brand and grow your business. Managed WordPress hosting, on the other hand, is a preferable option for organizations that want to host their website in the best possible conditions.
Resource:
https://themeisle.com/blog/what-is-wordpress-hosting
https://www.techtarget.com/searchitchannel/definition/managed-hosting
https://www.a2hosting.com/blog/shared-hosting-vs-wordpress-hosting/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
500 adminMay 20, 2022
Benefits of Building A Native App
Creating a mobile app has become a top priority for many companies. Still, it is often difficult to choose a development approach as the lines between different options become increasingly blurred. Listed below are some benefits.
Best Performance: The native mobile app development is built and optimized for a specific platform. As a result, the app displays exceptionally high levels of performance. These apps are fast and responsive because they are built for that platform and compiled using platform core programming languages and APIs. As a result, the app is more efficient. The device app stores the software, allowing it to maximize its processing speed. As users navigate the native mobile app, content and visual elements are already stored on their phones, which means load times are faster.
More Secure: Developing a native mobile app guarantees users reliable data protection.
Interactive And Intuitive: Native mobile apps run smoothly in user input and output. These types of apps inherit the OS interface of their device, making them look like an integral part of the device.
Resource:
https://clearbridgemobile.com/benefits-of-native-mobile-app-development/
https://decode.agency/article/native-app-development-benefits/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
Best Performance: The native mobile app development is built and optimized for a specific platform. As a result, the app displays exceptionally high levels of performance. These apps are fast and responsive because they are built for that platform and compiled using platform core programming languages and APIs. As a result, the app is more efficient. The device app stores the software, allowing it to maximize its processing speed. As users navigate the native mobile app, content and visual elements are already stored on their phones, which means load times are faster.
More Secure: Developing a native mobile app guarantees users reliable data protection.
Interactive And Intuitive: Native mobile apps run smoothly in user input and output. These types of apps inherit the OS interface of their device, making them look like an integral part of the device.
Resource:
https://clearbridgemobile.com/benefits-of-native-mobile-app-development/
https://decode.agency/article/native-app-development-benefits/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
348 adminMay 18, 2022
Domain Specific Languages
Domain-Specific Languages (DSLs) have been around for as long as there has been computing, but it is critical to use them. DSLs are tiny languages that focus on a specific software system component. One cannot use a DSL to write an entire program, but it is common to use multiple DSLs in a system written primarily in a general-purpose language.
DSLs are classified into two types: external and internal. An external DSL is a language that may parse independently of the host's general-purpose language: regular expressions and CSS are suitable examples. External DSLs have a long history in the Unix world. Internal DSLs are an API in a host general-purpose language, sometimes a fluent interface.
What can you do with DSLs?
A DSL is commonly used to generate computer code or other artifacts. You can construct text templates that read a DSL model and create text files when you specify your DSL. For example, you can create a template to take an airport plan and build a portion of the baggage handling software, along with parts of the user papers to describe the method.
After you've defined a DSL, you may make it available to other users so they can install it on their PCs. Models can be created and edited in Visual Studio by DSL users.
Graphical Domain-Specific Development Aspects
The following characteristics must be a part of this graphical domain-specific language:
The Advantages of Domain-Specific Development
A domain-specific language can offer the following advantages:
How can one design Domain-Specific Languages?
Resource:
https://stackoverflow.com/questions/809574/what-is-a-domain-specific-language-anybody-using-it-and-in-what-way
https://martinfowler.com/books/dsl.html
https://en.wikipedia.org/wiki/Domain-specific_language#Advantages_and_disadvantages
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
DSLs are classified into two types: external and internal. An external DSL is a language that may parse independently of the host's general-purpose language: regular expressions and CSS are suitable examples. External DSLs have a long history in the Unix world. Internal DSLs are an API in a host general-purpose language, sometimes a fluent interface.
What can you do with DSLs?
A DSL is commonly used to generate computer code or other artifacts. You can construct text templates that read a DSL model and create text files when you specify your DSL. For example, you can create a template to take an airport plan and build a portion of the baggage handling software, along with parts of the user papers to describe the method.
After you've defined a DSL, you may make it available to other users so they can install it on their PCs. Models can be created and edited in Visual Studio by DSL users.
Graphical Domain-Specific Development Aspects
The following characteristics must be a part of this graphical domain-specific language:
- Notation
- The domain model
- Creation of artifacts
- Serialization
- Visual Studio integration
The Advantages of Domain-Specific Development
A domain-specific language can offer the following advantages:
- Allows non-developers and those unfamiliar with the domain to understand the overall concept.
- You can use a graphical domain-specific language to build a visual representation of the domain so that non-developers can readily grasp the application's design.
- A domain-specific language, as opposed to general-purpose languages, is made up of elements and connections that explicitly describe the logic of the problem space.
- It makes creating a prototype of the final application easier.
- Developers can utilize the code generated by their model to develop a prototype application to display to clients.
- It contains constructs that are ideally suited to the problem space.
How can one design Domain-Specific Languages?
- JetBrains MPS is one such tool for designing domain-specific languages.
- Xtext is a free and open software platform for creating programming languages and domain-specific languages (DSLs).
- Racket is a cross-platform language toolchain that includes a native code compiler, a JIT compiler, a JavaScript compiler, etc.
Resource:
https://stackoverflow.com/questions/809574/what-is-a-domain-specific-language-anybody-using-it-and-in-what-way
https://martinfowler.com/books/dsl.html
https://en.wikipedia.org/wiki/Domain-specific_language#Advantages_and_disadvantages
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
334 adminMay 18, 2022
Technologies En-Vogue with Boutique Agencies in The Midwest
Even if you are a small, medium, or enterprise-class business-to-business technology company, your needs are best met with a boutique PR agency partner. The requirements of the media covering IT and technology are specific and subtle.
Technology PR is very subtle and highly targeted and usually involves an in-depth understanding of how the newsroom in a tech publication works.
Many large and small agencies are primarily generalists, which means they have customers serving many different industries. For example, an agency's customers may list packaged goods, healthcare, finance, retail, and many other industries, which means they are targeting different media types without the audience having room to understand. They do not have the time or the space to focus on the media they are targeting.
In addition, when you look at IT and tech outlets, many experienced editors have been in the industry for at least 25 years, making it difficult to reach out to senior people on the agency's side. Still, those who continue to get their hands on the role mean they regularly pitch to the media.
It is difficult to reach out to senior executives in a large, multi-industry agency because they are busily expanding their own business. They have a large budget, which allows them to delegate daily tasks to others, removing several steps from the PR discipline and destroying their hope of being connected to real journalists.
As an essential part of the marketing and PR mix, all agencies will talk to their client contacts and executives about thought leadership. Small tech boutique agencies can provide their thought leadership in both technology and marketing and PR circles.
Active blogging leads to great things, including impressive SEO rankings and exposure to new clients and projects. It also strengthens our position in the marketing world in terms of insights and advice and makes us more relevant to our clients. For example, when we advise our clients on a speaking platform, how and what they post on their Twitter account, or what their executives blog about — we can only focus on our specific actions and outcomes. Depending on the work of the previous client.
After all, boutique agencies are not just "agencies." They are a partner. They are not a red-tape load and give you more energy and resources to accomplish your goals. When you choose a boutique, you select a team with in-depth skills, high integration, and a desire to provide the best results and in-depth insights.
Resource:
https://www.ideagrove.com/blog/why-your-b2b-tech-company-needs-a-boutique-agency
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
Technology PR is very subtle and highly targeted and usually involves an in-depth understanding of how the newsroom in a tech publication works.
Many large and small agencies are primarily generalists, which means they have customers serving many different industries. For example, an agency's customers may list packaged goods, healthcare, finance, retail, and many other industries, which means they are targeting different media types without the audience having room to understand. They do not have the time or the space to focus on the media they are targeting.
In addition, when you look at IT and tech outlets, many experienced editors have been in the industry for at least 25 years, making it difficult to reach out to senior people on the agency's side. Still, those who continue to get their hands on the role mean they regularly pitch to the media.
It is difficult to reach out to senior executives in a large, multi-industry agency because they are busily expanding their own business. They have a large budget, which allows them to delegate daily tasks to others, removing several steps from the PR discipline and destroying their hope of being connected to real journalists.
As an essential part of the marketing and PR mix, all agencies will talk to their client contacts and executives about thought leadership. Small tech boutique agencies can provide their thought leadership in both technology and marketing and PR circles.
Active blogging leads to great things, including impressive SEO rankings and exposure to new clients and projects. It also strengthens our position in the marketing world in terms of insights and advice and makes us more relevant to our clients. For example, when we advise our clients on a speaking platform, how and what they post on their Twitter account, or what their executives blog about — we can only focus on our specific actions and outcomes. Depending on the work of the previous client.
After all, boutique agencies are not just "agencies." They are a partner. They are not a red-tape load and give you more energy and resources to accomplish your goals. When you choose a boutique, you select a team with in-depth skills, high integration, and a desire to provide the best results and in-depth insights.
Resource:
https://www.ideagrove.com/blog/why-your-b2b-tech-company-needs-a-boutique-agency
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
434 adminMay 17, 2022
Lead Generation
What Is A Lead?
A person interested in a company's product or service in any way, shape, or form is a Lead.
Leads are usually heard from a business or organization after communicating (by submitting personal information for an offer, test, or membership) rather than receiving random calls from the person purchasing their contact information.
Suppose you survey online to learn more about taking care of your car. A day or so later, you will receive an email from an auto company that has created a survey on how they can help you take care of your car. This process would be much less inconvenient than if they called you when you didn't know you cared about car maintenance, right? This act is that of a leader.
And from a business perspective, the information that the auto company collects about you from your survey responses helps them personalize open communication to solve your existing problems - and don't waste time calling leads who have no interest in auto services.
Stages of An Effective Lead Generation Process:
Lead Awareness:
This stage is about how Leads become aware of an organization and its offerings. Significant activities in the Lead Awareness Stage include networking, public relations, advertising, and content; these are some goal-setting shareware you can use. Also, in most businesses, referrals or search results are the first exposure an organization receives.
Lead Education:
Once lead awareness is created, you must build trust in your products, services, solutions, and skills. A relevant newsletter, event, or seminar can be an excellent tool for lead education as it allows you to showcase your skills, knowledge, resources, and experience over time. What the lead education offer teaches is essential here.
Lead Sampling:
Today's shift in a lead generation now incorporates lead sampling.
Lead Conversion:
Lead conversion, or what most businesses still refer to as sales, is a seriously altered action. If the lead generation process described above is followed to date, very few deals are left. The task here is to ensure the prospect sees the desired results achieved through a solution. It's still a drama of learning and content, but now it's time to show all the evidence and predict the outcome of your process.
Resource:
https://www.verizon.com/business/small-business-essentials/resources/generating-and-converting-leads-is-mostly-what/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
A person interested in a company's product or service in any way, shape, or form is a Lead.
Leads are usually heard from a business or organization after communicating (by submitting personal information for an offer, test, or membership) rather than receiving random calls from the person purchasing their contact information.
Suppose you survey online to learn more about taking care of your car. A day or so later, you will receive an email from an auto company that has created a survey on how they can help you take care of your car. This process would be much less inconvenient than if they called you when you didn't know you cared about car maintenance, right? This act is that of a leader.
And from a business perspective, the information that the auto company collects about you from your survey responses helps them personalize open communication to solve your existing problems - and don't waste time calling leads who have no interest in auto services.
Stages of An Effective Lead Generation Process:
Lead Awareness:
This stage is about how Leads become aware of an organization and its offerings. Significant activities in the Lead Awareness Stage include networking, public relations, advertising, and content; these are some goal-setting shareware you can use. Also, in most businesses, referrals or search results are the first exposure an organization receives.
Lead Education:
Once lead awareness is created, you must build trust in your products, services, solutions, and skills. A relevant newsletter, event, or seminar can be an excellent tool for lead education as it allows you to showcase your skills, knowledge, resources, and experience over time. What the lead education offer teaches is essential here.
Lead Sampling:
Today's shift in a lead generation now incorporates lead sampling.
Lead Conversion:
Lead conversion, or what most businesses still refer to as sales, is a seriously altered action. If the lead generation process described above is followed to date, very few deals are left. The task here is to ensure the prospect sees the desired results achieved through a solution. It's still a drama of learning and content, but now it's time to show all the evidence and predict the outcome of your process.
Resource:
https://www.verizon.com/business/small-business-essentials/resources/generating-and-converting-leads-is-mostly-what/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
428 adminMay 17, 2022
Types of SSL Certificates
What is an SSL Certificate?
An SSL Certificate is a code that provides security for online communications. It is just like a sealed letter in an envelope before mailing it. It enables an encrypted connection when the browser contacts a secured website.
There are three types of SSL certificates available today: single-domain SSL certificates, wildcard SSL certificates, and multi-domain SSL certificates (MDC). What is the difference between the verification process and the verification process required to get the certificate?
1] Single Domain SSL Certificates:
Single-domain SSL certificates apply to only one domain. One cannot use these certificates to authenticate any other part, not even the subdomain of the domain for which it is issued. The certificate protects all pages on this domain; For example, if cloudflare.com has a single-domain certificate, then cloudflare.com/learning (the homepage of the learning center) is also included in that certificate.
2] Wildcard SSL Certificates:
Wildcard SSL certificates are for a single domain and all its subdomains. The subdomain is under the umbrella of the main field. Usually, the subdomain address starts with something other than 'www.'
3] Multi-Domain SSL Certificates (MDC):
A multi-domain SSL certificate, or MDC, lists multiple different domains on a single certificate. With MDC, non-subdomains can share domain certificates.
Resource:
https://www.globalsign.com/en-in/ssl-information-center/types-of-ssl-certificate
https://www.cloudflare.com/en-in/learning/ssl/types-of-ssl-certificates/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
An SSL Certificate is a code that provides security for online communications. It is just like a sealed letter in an envelope before mailing it. It enables an encrypted connection when the browser contacts a secured website.
There are three types of SSL certificates available today: single-domain SSL certificates, wildcard SSL certificates, and multi-domain SSL certificates (MDC). What is the difference between the verification process and the verification process required to get the certificate?
1] Single Domain SSL Certificates:
Single-domain SSL certificates apply to only one domain. One cannot use these certificates to authenticate any other part, not even the subdomain of the domain for which it is issued. The certificate protects all pages on this domain; For example, if cloudflare.com has a single-domain certificate, then cloudflare.com/learning (the homepage of the learning center) is also included in that certificate.
2] Wildcard SSL Certificates:
Wildcard SSL certificates are for a single domain and all its subdomains. The subdomain is under the umbrella of the main field. Usually, the subdomain address starts with something other than 'www.'
3] Multi-Domain SSL Certificates (MDC):
A multi-domain SSL certificate, or MDC, lists multiple different domains on a single certificate. With MDC, non-subdomains can share domain certificates.
Resource:
https://www.globalsign.com/en-in/ssl-information-center/types-of-ssl-certificate
https://www.cloudflare.com/en-in/learning/ssl/types-of-ssl-certificates/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
390 adminMay 10, 2022
Technology Driven Top Agencies in Chicago
Technology and data may seem like a clear statement as drivers for growth, but in the world of an advertising agency, there has been some friction to adapt and change.
Information and Services in Chicago
Data Science:
We consider the data a strategic asset for the city of Chicago. We collect, analyze, research, visualize, publish, and release data for users and people in the town. Aim to use data to improve the quality of life of city dwellers and improve the efficiency of city operations.
Design:
As a new design team, fortunate to have excellent examples of how design thinking and innovation work in government. It allows us to learn from those who have come before and partner with them to break new ground in civic technology.
Geographic Information System (GIS):
The Geographic Information System (GIS) program aims to use geographic technology to economically improve the quality of service delivery and decision-making for the city of Chicago.
Resource:
https://www.thedrum.com/news/2019/11/13/how-agencies-can-use-technology-and-data-levers-growth
Disclaimer: Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
Information and Services in Chicago
Data Science:
We consider the data a strategic asset for the city of Chicago. We collect, analyze, research, visualize, publish, and release data for users and people in the town. Aim to use data to improve the quality of life of city dwellers and improve the efficiency of city operations.
Design:
As a new design team, fortunate to have excellent examples of how design thinking and innovation work in government. It allows us to learn from those who have come before and partner with them to break new ground in civic technology.
Geographic Information System (GIS):
The Geographic Information System (GIS) program aims to use geographic technology to economically improve the quality of service delivery and decision-making for the city of Chicago.
Resource:
https://www.thedrum.com/news/2019/11/13/how-agencies-can-use-technology-and-data-levers-growth
Disclaimer: Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
298 adminMay 5, 2022
Embedding Google Reviews on Website Sites
Google reviews on websites. Companies are beginning to understand that just as it is essential to have assessments, it is also important to display them. So, by choosing to add Google reviews, they can prove their credibility and build brand identity.
Steps to add Google reviews:
1] Create your new Tagembed account or log in to your existing account.
2] A pop-up will appear from which you can select "Google Reviews" as a source from different platforms.
3] A pop-up will appear again. Here you need to select My Location and enter the location you want to collect Google Reviews.
4] Now click on the "Create feed" option. But make sure you provide all relevant information and access so that you can access Google reviews.
5] Once that is done, the Google reviews are aggregated into a combined feed.
6] Once you're done, you'll be redirected to the Widget Editor page, where there are options. Select accordingly.
#Display Google Reviews On Website.
7] In the lower-left corner of the Widget Editor page, click the "Embed Widget" button.
8] Click on the "Copy Code" button and copy it on the clipboard.
9] Paste the code into the backend of your website, where you want to display Google reviews.
End the process by clicking on 'Apply' changes. The Google reviews are then successfully added.
Resource:
https://tagembed.com/blog/embed-google-reviews-on-website/
https://kinsta.com/blog/embed-google-reviews/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
Steps to add Google reviews:
1] Create your new Tagembed account or log in to your existing account.
2] A pop-up will appear from which you can select "Google Reviews" as a source from different platforms.
3] A pop-up will appear again. Here you need to select My Location and enter the location you want to collect Google Reviews.
4] Now click on the "Create feed" option. But make sure you provide all relevant information and access so that you can access Google reviews.
5] Once that is done, the Google reviews are aggregated into a combined feed.
6] Once you're done, you'll be redirected to the Widget Editor page, where there are options. Select accordingly.
#Display Google Reviews On Website.
7] In the lower-left corner of the Widget Editor page, click the "Embed Widget" button.
8] Click on the "Copy Code" button and copy it on the clipboard.
9] Paste the code into the backend of your website, where you want to display Google reviews.
End the process by clicking on 'Apply' changes. The Google reviews are then successfully added.
Resource:
https://tagembed.com/blog/embed-google-reviews-on-website/
https://kinsta.com/blog/embed-google-reviews/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
392 adminMay 4, 2022
How Small Agencies are using the Latest Technologies to Compete with the Big Guys
Recently, the Internet has been touted as "the great equalizer," and small businesses have found great success in virtual spaces. However, the real-life online business hasn't consistently allowed independent local companies to corner markets that multinational corporations dominate. Big business has too much firepower, and the big guys have been able to spend more, have had access to more valuable troves of data, and have been the only ones who can work with super-powerful game-changing technologies. Still, the booming software-as-a-service (SaaS) scene has changed by providing solutions that give a boundary to "mom and pop" business owners. Some of the best-in-class techs are also obtainable to small companies, and gatekeepers of big data now allow anyone to work with an API to work with information. Thanks to the "integrations" trend, SaaS developers enable us to trigger automated processes across platforms. Apps powered by intelligence algorithms are fetching increasingly sophisticated. To helping out from your business compete at the level of enterprise companies, consider bringing some technology solutions into your toolbox.
1. Organizing a Digital Presence:
Digital marketing helps small businesses create a significant presence. You are getting your name out for everyone to know involved expensive traditional advertising. There are many efficient and economical ways to get more customers today. Organic social media marketing is an excellent way to increase your online presence by meeting consumers on various platforms and sharing your business's framework. Digital marketing approaches like Facebook advertising and pay-per-click ads allow you to reach out to new audiences for an economic investment compared to television and radio advertising. Plus, other marketing avenues, like print ads and direct mail, can be used while using current data analytics techniques to find the best audience for these conventional channels.
2. Marketing Trends:
Big brands usually have the budget to go all out on the latest marketing trends. Still, small businesses have a significant benefit with a smaller staff and fewer processes. You can be more agile in your marketing strategy and experiment with new trends. Small businesses might not have the time and budget for new ideas, but it does have the advantage of executing speedily. With a more centralized location to brainstorm, plan, and execute, your small business can use innovation for its competitive edge over big companies.
3. Build Your Business's Reputation:
Being a prominent business doesn't necessarily mean being seen as significant. Many large corporations have a mediocre presence across the nation. Alternatively, small businesses are more well known in their community. Small businesses earn a reputation in the surrounding area, which can be more rewarding than a more significant business. You can take a little more time and effort to improve the online reputation of your business by asking for customer feedback, getting more reviews, responding to all reviews, and looking for ways to continue building on your success.
4. Deliver Outstanding Customer Service:
As a small business owner, you can develop a stronger relationship with your customers. Customer service has as much value as any product or service you offer. 90% of people look at customer service ratings and decide with who they want to do business. Customers appreciate results and continue pursuing relationships and experiences.
5. Make Improvements Based on Customer Feedback:
Create the best customer experience to managing your online reputation. Constructive customer feedback will improve your business. You can further implement procedures and processes to increase positive feedback. This eye for detail shows your customers that you care about their experience and feedback. It sets you apart from the big brands that don't have the easy ability to tap into customer feedback and make fundamental changes quickly and efficiently.
6. Segment & Refine The Target Audience:
Small businesses allow you to reach niche markets effectively. It would be best if you made purchases and investments based on the sales trends. The trend will establish the advantage of knowing what your local customers want most. Think about different ways to segment your target audience and the best ways to market to them effectively. This approach might help you attract even more new customers and grow your audience online.
7. Leveraging Branded Content:
Branded content is a creative way to gain attention for your brand. It can tell a story about sharing your business's values and mission with your audience. Finding the right digital marketing platform for your branded content, e.g., social media campaigns, banner ads, quizzes, infographics, etc., is very challenging.
8. Step Up Your Design:
A great logo, a clean website, and appealing social media assets can help be viewed positively. Yes! People sometimes judge a book by the cover when it comes to branding.
9. Create a Customer Loyalty Program:
Create an exciting customer loyalty program for your small business for customers to revisit you.
10. Run Local Promotions & Contests:
People love a good contest or promotion. Because your small business can quickly come up with ideas, promotions, and giveaways without consulting a corporate office, you can develop a regular advertising or battle schedule. Seasonal sales are a brilliant idea to encourage your business.
Resources:
https://localiq.com/blog/ways-small-businesses-can-compete-with-big-businesses/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
1. Organizing a Digital Presence:
Digital marketing helps small businesses create a significant presence. You are getting your name out for everyone to know involved expensive traditional advertising. There are many efficient and economical ways to get more customers today. Organic social media marketing is an excellent way to increase your online presence by meeting consumers on various platforms and sharing your business's framework. Digital marketing approaches like Facebook advertising and pay-per-click ads allow you to reach out to new audiences for an economic investment compared to television and radio advertising. Plus, other marketing avenues, like print ads and direct mail, can be used while using current data analytics techniques to find the best audience for these conventional channels.
2. Marketing Trends:
Big brands usually have the budget to go all out on the latest marketing trends. Still, small businesses have a significant benefit with a smaller staff and fewer processes. You can be more agile in your marketing strategy and experiment with new trends. Small businesses might not have the time and budget for new ideas, but it does have the advantage of executing speedily. With a more centralized location to brainstorm, plan, and execute, your small business can use innovation for its competitive edge over big companies.
3. Build Your Business's Reputation:
Being a prominent business doesn't necessarily mean being seen as significant. Many large corporations have a mediocre presence across the nation. Alternatively, small businesses are more well known in their community. Small businesses earn a reputation in the surrounding area, which can be more rewarding than a more significant business. You can take a little more time and effort to improve the online reputation of your business by asking for customer feedback, getting more reviews, responding to all reviews, and looking for ways to continue building on your success.
4. Deliver Outstanding Customer Service:
As a small business owner, you can develop a stronger relationship with your customers. Customer service has as much value as any product or service you offer. 90% of people look at customer service ratings and decide with who they want to do business. Customers appreciate results and continue pursuing relationships and experiences.
5. Make Improvements Based on Customer Feedback:
Create the best customer experience to managing your online reputation. Constructive customer feedback will improve your business. You can further implement procedures and processes to increase positive feedback. This eye for detail shows your customers that you care about their experience and feedback. It sets you apart from the big brands that don't have the easy ability to tap into customer feedback and make fundamental changes quickly and efficiently.
6. Segment & Refine The Target Audience:
Small businesses allow you to reach niche markets effectively. It would be best if you made purchases and investments based on the sales trends. The trend will establish the advantage of knowing what your local customers want most. Think about different ways to segment your target audience and the best ways to market to them effectively. This approach might help you attract even more new customers and grow your audience online.
7. Leveraging Branded Content:
Branded content is a creative way to gain attention for your brand. It can tell a story about sharing your business's values and mission with your audience. Finding the right digital marketing platform for your branded content, e.g., social media campaigns, banner ads, quizzes, infographics, etc., is very challenging.
8. Step Up Your Design:
A great logo, a clean website, and appealing social media assets can help be viewed positively. Yes! People sometimes judge a book by the cover when it comes to branding.
9. Create a Customer Loyalty Program:
Create an exciting customer loyalty program for your small business for customers to revisit you.
10. Run Local Promotions & Contests:
People love a good contest or promotion. Because your small business can quickly come up with ideas, promotions, and giveaways without consulting a corporate office, you can develop a regular advertising or battle schedule. Seasonal sales are a brilliant idea to encourage your business.
Resources:
https://localiq.com/blog/ways-small-businesses-can-compete-with-big-businesses/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
276 adminApril 28, 2022 Youtube Video
Mobile SDK
SDK (Software Development Kits)
What Is A Mobile SDK?
SDKs are essential tools used in app development projects. Let's explore the mobile SDK. We will explain SDK and why it is so important when developing mobile apps.
Every mobile vendor has heard the acronym "SDK" in discussions with their product and customer support teams. SDK is a software development kit, or Devkit for short. It is a set of software tools and programs used by developers to create applications for specific platforms.
SDK tools will include libraries, documents, code patterns, processes, and many more that developers can use and integrate into their apps. SDKs are designed to use for specific platforms or programming languages.
An easy way to imagine what an SDK is like is to consider it a first aid kit. In the first aid kit, you have various resources, including bandages, cotton, aspirin, etc. A software development kit is very similar. In the SDK, you will usually have:
All of these personal tools help developers create software products. In fact, on any development project, your project management team lead may decide that using more than one SDK is in the project's best interest.
Importance of SDK for Mobile App Development:
Coding every tool and feature in your mobile app from scratch will take developers longer. There is no reason to code standard features already created for your developer. For instance, you want to share photos taken in your Android app directly on any social media platform. Instead of writing code for this feature, your developers can use the Instagram Android SDK toolkit to get the code needed.
Using mobile SDKs in development is a no-brainer when considering all the standard features your app needs. There is no reason to rediscover the wheel. Suppose you do not use SDK in development. In that case, you will lose valuable time in the market and spend more money on development costs. So using a mobile DSK is a wise option.
Resource:
https://www.redfoundry.com/what-is-a-mobile-sdk/
https://clevertap.com/blog/what-is-an-sdk/
https://appfigures.com/support/kb/626/whats-a-mobile-sdk
https://www.koombea.com/blog/what-is-mobile-sdk/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
What Is A Mobile SDK?
SDKs are essential tools used in app development projects. Let's explore the mobile SDK. We will explain SDK and why it is so important when developing mobile apps.
Every mobile vendor has heard the acronym "SDK" in discussions with their product and customer support teams. SDK is a software development kit, or Devkit for short. It is a set of software tools and programs used by developers to create applications for specific platforms.
SDK tools will include libraries, documents, code patterns, processes, and many more that developers can use and integrate into their apps. SDKs are designed to use for specific platforms or programming languages.
An easy way to imagine what an SDK is like is to consider it a first aid kit. In the first aid kit, you have various resources, including bandages, cotton, aspirin, etc. A software development kit is very similar. In the SDK, you will usually have:
- API
- Code Library
- Documentation
- Teaching
- Debugging
All of these personal tools help developers create software products. In fact, on any development project, your project management team lead may decide that using more than one SDK is in the project's best interest.
Importance of SDK for Mobile App Development:
Coding every tool and feature in your mobile app from scratch will take developers longer. There is no reason to code standard features already created for your developer. For instance, you want to share photos taken in your Android app directly on any social media platform. Instead of writing code for this feature, your developers can use the Instagram Android SDK toolkit to get the code needed.
Using mobile SDKs in development is a no-brainer when considering all the standard features your app needs. There is no reason to rediscover the wheel. Suppose you do not use SDK in development. In that case, you will lose valuable time in the market and spend more money on development costs. So using a mobile DSK is a wise option.
Resource:
https://www.redfoundry.com/what-is-a-mobile-sdk/
https://clevertap.com/blog/what-is-an-sdk/
https://appfigures.com/support/kb/626/whats-a-mobile-sdk
https://www.koombea.com/blog/what-is-mobile-sdk/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
437 adminApril 8, 2022
Loading Speed of your Website – Does it Matter?
Site Speed
Website performance means how quickly a browser can load fully functional web pages from a given site. Slow site speed can lead to poor search engine rankings, low overall site traffic, and negative user experience.
Why is website loading speed critical?
Conversion rate:
Many companies have found that a decrease in page load time of a few milliseconds increases conversions:
Bounce Rate:
Bounce rate refers to the percentage of users leaving the website after seeing only one page. If the page cannot load in a few seconds, users will close the window or click away.
For SEO:
A site's performance on a mobile device is significant for SEO.
User Experience:
Long page load times and low response times to user actions create a terrible user experience.
Final Words
Websites with low loading speeds may force visitors to leave the website, return to the search results, and then visit your competitor's website. You need to make sure you have good website hosting and good website speed so that potential customers don't lose interest and keep browsing your website.
Resource
https://www.cloudflare.com/en-in/learning/performance/why-site-speed-matters/#:~:text=Website%20speed%2C%20or%20website%20performance,and%20have%20better%20conversion%20rates
https://www.velocityconsultancy.com/why-website-speed-is-important/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
Website performance means how quickly a browser can load fully functional web pages from a given site. Slow site speed can lead to poor search engine rankings, low overall site traffic, and negative user experience.
Why is website loading speed critical?
Conversion rate:
Many companies have found that a decrease in page load time of a few milliseconds increases conversions:
- Mobify found that reducing its home load time by 100 milliseconds increased session-based conversions by 1.11%
- Retailer AutoAnything's sales increase 12-13% when page load time is halved.
- As a result, improving site performance is a big part of conversion rate optimization.
Bounce Rate:
Bounce rate refers to the percentage of users leaving the website after seeing only one page. If the page cannot load in a few seconds, users will close the window or click away.
For SEO:
A site's performance on a mobile device is significant for SEO.
User Experience:
Long page load times and low response times to user actions create a terrible user experience.
Final Words
Websites with low loading speeds may force visitors to leave the website, return to the search results, and then visit your competitor's website. You need to make sure you have good website hosting and good website speed so that potential customers don't lose interest and keep browsing your website.
Resource
https://www.cloudflare.com/en-in/learning/performance/why-site-speed-matters/#:~:text=Website%20speed%2C%20or%20website%20performance,and%20have%20better%20conversion%20rates
https://www.velocityconsultancy.com/why-website-speed-is-important/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
413 adminApril 5, 2022 Youtube Video
The Best (ASO) App Store Optimization Tools
App store optimization is essential for making an app or mobile game successful.
The following App Store Optimization (ASO) tools can help you grow your business by driving more traffic to your app pages in the App Store or Google Play, increasing keyword rankings, and increasing downloads:
1] App Radar: Successful app store optimization (ASO) involves using relevant keywords to attract users with high quality. One can easily find the right keywords for one's app or mobile game. One can also see which keywords the app is ranking for and compare them to the competitors.
Some of their trusted clients are iTranslate, Wargaming.net, Meister, Arise, Kolibri, and Mixvibes.
Key features:
2] Apptweak: Apptweak is one of the best ASO tools for apps and Mobile games. Apptweak's keyword research and notification tool allows developers to find relevant keywords for their app. As you may know, ASO requires an intelligent keyword strategy and helps your app to the top of the search results. The Apptweak tool also helps in the competitor's research.
Apptweak's clients are PayPal, Amazon, Adobe, Jam City, Yelp, Big Fish, Udemy, LinkedIn, and Electronic Arts.
Key features:
3] Storemaven: If you want to increase the App Store conversion rate, Storemaven is an excellent tool for you. Storemaven has a very scientific approach to organic users. Their app store testing platform guides you through creating A / B testing. Companies like Yahoo, Electronic Arts, Zynga, Kabam, Postmates, Warner Brothers, TikTok, and Uber use this tool frequently, from creating a strategic hypothesis to creating different variants, increasing test accuracy, and analyzing results.
Key features:
Resource:
https://www.blog.udonis.co/mobile-marketing/mobile-apps/aso-tools
https://www.velvetech.com/blog/mobile-app-store-optimization-tools/
https://digitalagencynetwork.com/tools/app-store-optimization/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
The following App Store Optimization (ASO) tools can help you grow your business by driving more traffic to your app pages in the App Store or Google Play, increasing keyword rankings, and increasing downloads:
1] App Radar: Successful app store optimization (ASO) involves using relevant keywords to attract users with high quality. One can easily find the right keywords for one's app or mobile game. One can also see which keywords the app is ranking for and compare them to the competitors.
Some of their trusted clients are iTranslate, Wargaming.net, Meister, Arise, Kolibri, and Mixvibes.
Key features:
- Keyword analysis
- Keyword optimization
- App store ranking tracking
- Ratings and reviews management
- Competitive research
- Large keyword database
- Real-time app store rankings
- App analysis
- App Localization Management
2] Apptweak: Apptweak is one of the best ASO tools for apps and Mobile games. Apptweak's keyword research and notification tool allows developers to find relevant keywords for their app. As you may know, ASO requires an intelligent keyword strategy and helps your app to the top of the search results. The Apptweak tool also helps in the competitor's research.
Apptweak's clients are PayPal, Amazon, Adobe, Jam City, Yelp, Big Fish, Udemy, LinkedIn, and Electronic Arts.
Key features:
- Keyword research
- Keyword ranking history
- Organic install per keyword
- Visibility score
- ASO update history
- Competitive Keyword Spy
- Category sorting
- Keyword volume and search popularity
- Keyword Impact Analysis
- ASO timeline
- Featured app list
- Keyword translations
- Establish keyword rankings and growth
- App download and earnings forecast
3] Storemaven: If you want to increase the App Store conversion rate, Storemaven is an excellent tool for you. Storemaven has a very scientific approach to organic users. Their app store testing platform guides you through creating A / B testing. Companies like Yahoo, Electronic Arts, Zynga, Kabam, Postmates, Warner Brothers, TikTok, and Uber use this tool frequently, from creating a strategic hypothesis to creating different variants, increasing test accuracy, and analyzing results.
Key features:
- Test result analysis
- Competitive research
- Data-driven approach
- A / B testing
- Personalized ASO policy plan
Resource:
https://www.blog.udonis.co/mobile-marketing/mobile-apps/aso-tools
https://www.velvetech.com/blog/mobile-app-store-optimization-tools/
https://digitalagencynetwork.com/tools/app-store-optimization/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
391 adminApril 5, 2022
Graphic Design Vs. Web Design
Graphic design and web design - Are they the same thing? Maybe there are some crucial differences between what a graphic designer does and what a web designer does. Let's look at what each type of work involves.
Graphic Design What is It?
In Graphic design, the designers focus on creating graphics, combining typography with photos and illustrations. Graphic designers work more on logos and print designs such as posters, brochures, magazines and book layouts, and packaging. Graphic designers do not do any programming.
What is Web Design?
Web design is all about the website, not the print. Web designers are responsible for creating websites that look good and also load quickly. They also have to take their design and convert it into a working website, including programming. Web designers need to have an excellent working knowledge of HTML, CSS, PHP, and other programming languages.
Web Design and Graphic Design - How are they different?
Now that you know what graphic design and web design are, let's learn about the main differences between them?
1] Technical skills:
The main difference between a graphic designer and a web designer is they are technically both different. In web design, the designers need to be familiar with HTML, CSS, PHP, and how design works on the web. Graphic designers have an in-depth knowledge of the basics of design. The key to graphic design is mastery of design elements such as typography, color theory, visual hierarchy, and layout.
2] Web design is dynamic, graphic design is permanent:
In many ways, graphic design is endless. When you design a book cover or poster, you can't make any changes once it's printed. Web design, however, is a dynamic medium. Every few years, a company can completely redesign its website.
3] Web design is interactive, graphic design is static:
Graphic design is less interactive. You can see it and touch it, but it does not change when you interact with it. Web design is more user-friendly where the user can interact with the design by clicking a button, navigating to different web pages, etc.
Resources:
https://uxplanet.org/web-design-vs-graphic-design-cc55e16a793a
https://www.weblite.com.my/blog/graphic-design-vs-web-design
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
Graphic Design What is It?
In Graphic design, the designers focus on creating graphics, combining typography with photos and illustrations. Graphic designers work more on logos and print designs such as posters, brochures, magazines and book layouts, and packaging. Graphic designers do not do any programming.
What is Web Design?
Web design is all about the website, not the print. Web designers are responsible for creating websites that look good and also load quickly. They also have to take their design and convert it into a working website, including programming. Web designers need to have an excellent working knowledge of HTML, CSS, PHP, and other programming languages.
Web Design and Graphic Design - How are they different?
Now that you know what graphic design and web design are, let's learn about the main differences between them?
1] Technical skills:
The main difference between a graphic designer and a web designer is they are technically both different. In web design, the designers need to be familiar with HTML, CSS, PHP, and how design works on the web. Graphic designers have an in-depth knowledge of the basics of design. The key to graphic design is mastery of design elements such as typography, color theory, visual hierarchy, and layout.
2] Web design is dynamic, graphic design is permanent:
In many ways, graphic design is endless. When you design a book cover or poster, you can't make any changes once it's printed. Web design, however, is a dynamic medium. Every few years, a company can completely redesign its website.
3] Web design is interactive, graphic design is static:
Graphic design is less interactive. You can see it and touch it, but it does not change when you interact with it. Web design is more user-friendly where the user can interact with the design by clicking a button, navigating to different web pages, etc.
Resources:
https://uxplanet.org/web-design-vs-graphic-design-cc55e16a793a
https://www.weblite.com.my/blog/graphic-design-vs-web-design
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
279 adminMarch 31, 2022
Can Website Redesign Boost Traffic?
A Website is like an office in the digital space. It attracts potential customers, answers questions about your company, and promotes your products and services. With so many things being done online after the pandemic, websites have become more critical than ever. Now is the time to redesign website services to optimize and stay competitive.
Nowadays, most consumers compare websites to see which website offers the perfect user experience. Website redesign keeps you connected to the consumer market and helps you increase your online presence.
Let's look at why redesigning your website is a good idea:
1] Improved Search Engine Rankings:
SEO is essential as the foundation of the Google ranking system. Older sites may not include optimal search engine methods. As you can guess, this will do more harm than good. Lastly, a lot can be done for old websites when it comes to SEO. On the other hand, a redesigned website is guaranteed to increase website traffic. And that's because it optimizes search engine optimization.
2] People Expect Changes and Improvements:
Your customers love your website because it looks innovative and professional. After a while, your clients will see the change or another revision of your website. They want to know the latest information about your company.
3] Better Information System:
Your website is an information center for your brand. It provides potential customers with valuable and relevant information about your business, products, and services. Lastly, this information helps close the deal and increase your website traffic. After all, search engines prefer quality content.
You can make the information on your site more potent by redesigning website services. Think of your website as your leading seller. So it makes sense to start with this. With the website redesign, you can organize the information you need and present it so users can find it easily. It is also essential to have an easy follow-up flow from one page to another.
Providing the best possible experience for your target audience will improve your success rate in gaining more customers. The ever-changing online world sees trends come and go, but your business can survive and evolve online for many years to come with a successful redesign.
Resource:
https://www.cyberoptik.net/blog/why-a-website-redesign-can-boost-your-traffic/
https://blog.hubspot.com/website/why-redesign-a-website#:~:text=The%20most%20common%20reasons%20are,scale%20of%20your%20website%20redesign
https://digitalhubaustralia.com.au/how-a-website-redesign-can-boost-your-website-traffic/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
Let's look at why redesigning your website is a good idea:
1] Improved Search Engine Rankings:
SEO is essential as the foundation of the Google ranking system. Older sites may not include optimal search engine methods. As you can guess, this will do more harm than good. Lastly, a lot can be done for old websites when it comes to SEO. On the other hand, a redesigned website is guaranteed to increase website traffic. And that's because it optimizes search engine optimization.
2] People Expect Changes and Improvements:
Your customers love your website because it looks innovative and professional. After a while, your clients will see the change or another revision of your website. They want to know the latest information about your company.
3] Better Information System:
Your website is an information center for your brand. It provides potential customers with valuable and relevant information about your business, products, and services. Lastly, this information helps close the deal and increase your website traffic. After all, search engines prefer quality content.
You can make the information on your site more potent by redesigning website services. Think of your website as your leading seller. So it makes sense to start with this. With the website redesign, you can organize the information you need and present it so users can find it easily. It is also essential to have an easy follow-up flow from one page to another.
Providing the best possible experience for your target audience will improve your success rate in gaining more customers. The ever-changing online world sees trends come and go, but your business can survive and evolve online for many years to come with a successful redesign.
Resource:
https://www.cyberoptik.net/blog/why-a-website-redesign-can-boost-your-traffic/
https://blog.hubspot.com/website/why-redesign-a-website#:~:text=The%20most%20common%20reasons%20are,scale%20of%20your%20website%20redesign
https://digitalhubaustralia.com.au/how-a-website-redesign-can-boost-your-website-traffic/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
423 adminMarch 30, 2022
Dwell Time-Why is it Important for SEO
Dwell Time is a crucial metric that finds a lot of context in articles, social media, and conference presentations.
What Is Dwell Time?
Dwell Time is the Time spent by a Google searcher (users) on a page in search results before returning to the SERPs. Many SEO professionals consider dowel time to be an important Google ranking signal.
For Example:
If you search"how to lose weight" on Google, the first result looks like a good fit. So you click on it. But when you get there and the content isn't helpful, after 5 seconds, you click back on the results. Your Dwell Time was 5 seconds. And google algorithm understands that you weren't happy with that result. Page visitors opt-out of your website for several reasons.
These can be:
Why Is Dwell Time Important for SEO?
One can use Dwell Time to determine how long a particular web page caters to visitors. It indicates the quality and relevance of your page content. The more time visitors spend on your web page before returning to the SERPs, the more valuable your page distributes to online users.
For content-oriented websites, the longer Dwell time is when your page content captures the online user's search intent. It is a valuable insight as search engines consider optimized content one of the most important ranking signals.
Resources:
https://thriveagency.com/news/what-is-dwell-time-and-why-it-is-important-for-seo/
https://backlinko.com/hub/seo/dwell-time
https://www.searchenginejournal.com/dwell-time-seo/294471/#close
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
What Is Dwell Time?
Dwell Time is the Time spent by a Google searcher (users) on a page in search results before returning to the SERPs. Many SEO professionals consider dowel time to be an important Google ranking signal.
For Example:
If you search"how to lose weight" on Google, the first result looks like a good fit. So you click on it. But when you get there and the content isn't helpful, after 5 seconds, you click back on the results. Your Dwell Time was 5 seconds. And google algorithm understands that you weren't happy with that result. Page visitors opt-out of your website for several reasons.
These can be:
- The site is spammy
- Content is misleading
- Content has many grammatical errors
- Slow page loading speed
- The website is not mobile-friendly
- Too many pop-up windows
- Other
Why Is Dwell Time Important for SEO?
One can use Dwell Time to determine how long a particular web page caters to visitors. It indicates the quality and relevance of your page content. The more time visitors spend on your web page before returning to the SERPs, the more valuable your page distributes to online users.
For content-oriented websites, the longer Dwell time is when your page content captures the online user's search intent. It is a valuable insight as search engines consider optimized content one of the most important ranking signals.
Resources:
https://thriveagency.com/news/what-is-dwell-time-and-why-it-is-important-for-seo/
https://backlinko.com/hub/seo/dwell-time
https://www.searchenginejournal.com/dwell-time-seo/294471/#close
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
511 adminMarch 29, 2022
Want To Boost your Small Business! Use UI/UX Design
The average time to stay on any website maybe be 10-20 seconds. More than 28% of people delete an app within two days of installing it. Why so? Poor UI / UX design (user interface/user experience design) is essential for your business. It can either make or break your brand.
To improve the status of your business, there are many ways to take advantage of good UI / UX design, and here is how :
1. Increased Customer Satisfaction:
The UI / UX design focuses on making the customer experience as enjoyable as possible. The primary component of any design is customer satisfaction and user perception. A good UI / UX design also increases your ROI.
2. Boosts Branding:
Be careful while creating the user experience of your app/website. It would help if you researched what components your users like and dislike and design the user experience accordingly. This activity can save you from making severe UI / UX mistakes and establish your reputation in the market. Branding is beneficial if you are a small startup.
3. Attracts and Engages Users:
When appropriately implemented, the right approach to the user experience will help your brand understand what is best for your customers. It helps your brand stand out whether on the App Store or the web. It can generate interest in your brand from the very beginning, allowing for quick organic conversions.
4. Supports SEO:
UI / UX significantly improves the searchability and findability of your site. When you optimize your website for SEO, the primary goal is to increase your website's ranking on the search results page. The more well-made UI / UX design your website has, the more likely you will improve the website's ranking on the search results page.
Resource:
https://www.linkedin.com/pulse/how-good-uiux-design-can-boost-your-small-business-leo9-studio/?trk=organization-update-content_share-article
https://softobiz.com/importance-of-ui-ux-design-for-business/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
To improve the status of your business, there are many ways to take advantage of good UI / UX design, and here is how :
1. Increased Customer Satisfaction:
The UI / UX design focuses on making the customer experience as enjoyable as possible. The primary component of any design is customer satisfaction and user perception. A good UI / UX design also increases your ROI.
2. Boosts Branding:
Be careful while creating the user experience of your app/website. It would help if you researched what components your users like and dislike and design the user experience accordingly. This activity can save you from making severe UI / UX mistakes and establish your reputation in the market. Branding is beneficial if you are a small startup.
3. Attracts and Engages Users:
When appropriately implemented, the right approach to the user experience will help your brand understand what is best for your customers. It helps your brand stand out whether on the App Store or the web. It can generate interest in your brand from the very beginning, allowing for quick organic conversions.
4. Supports SEO:
UI / UX significantly improves the searchability and findability of your site. When you optimize your website for SEO, the primary goal is to increase your website's ranking on the search results page. The more well-made UI / UX design your website has, the more likely you will improve the website's ranking on the search results page.
Resource:
https://www.linkedin.com/pulse/how-good-uiux-design-can-boost-your-small-business-leo9-studio/?trk=organization-update-content_share-article
https://softobiz.com/importance-of-ui-ux-design-for-business/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
289 adminMarch 24, 2022 Youtube Video
Invent A Digital Enterprise Successfully
Most traditional companies have become digitally disrupted, and business leaders have had to change their approach to addressing existing market barriers to serve new markets and meet the needs of a broader customer base.
More than 80% of business executives now prioritize business digitization in today's world. Many feel that failure to digitize their company can destroy their competitive edge and affect their business profits. That's why they're working to change and digitalize their business.
Consumers want quick solutions to their problems. Digital transformation enables businesses to improve the customer experience and conveniently get customers what they want.
Four ways to Transform a traditional business into a digital enterprise successfully
1] Process Transformation:
The critical focus of corporate activities is on the business process. Technologies offer corporations valuable new ways to rediscover methods across corporations to reduce costs, cycle time, or increase quality (e.g., Data, analytics, APIs, machine learning, etc.). Processes on the shop floor have been changing where companies like Airbus have adopted a high-end technology to improve the quality of human inspection of the aircraft. We also see process changes in the customer experience, where companies like Domino's Pizza have entirely redesigned the food ordering process; Dominos' AnyWare allows customers to order from any device.
2] Business Model Transformation:
Some companies are adopting digital technology to transform traditional business models. While process transformation focuses on limited business areas, the goal of business model transformation is to distribute value across the industry.
3] Domain Transformation:
New technologies redefine products and services, blurring industry boundaries and creating entirely new sets of non-traditional competitors. Many executives do not appreciate that this new technology is a real opportunity for their companies to open new businesses beyond the existing market altogether. Thus, it is beneficial to spend on these processes.
A prominent example of how domain transformation works might be the online retailer Amazon. With Amazon Web Services (AWS) launch, Amazon has now expanded into a new market domain as the largest cloud computing/ infrastructure service.
4] Cultural/Organizational Transformation:
A complete, long-term digital transformation requires redefining the organizational mindset, processes and talents, and capabilities for the digital world. The best-in-class corporations recognize that digital requires agile workflow, bias towards testing and learning, decentralized decision-making, and greater reliance on the business ecosystem. And they take proactive steps to bring about change in their organizations. Experian, a customer credit agency and one of the most successful digital transformations, transformed its organization by embedding agile development and collaboration into its workflows and fundamentally changing the team member focus from company-wide equipment to data.
Similarly, Pitney Bowes, a 100-year-old postage equipment company, successfully transitioned to become a "technology company" by promoting a "culture of innovation" and changing company values to focus on the customer, according to its head of innovation. -Concentration.
Resource:
https://www.forbes.com/sites/forbestechcouncil/2021/12/28/10-ways-to-lead-traditional-business-to-digital-first/?sh=3b1e710434e4
https://www.linkedin.com/pulse/4-types-digital-transformation-andrew-annacone/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
Consumers want quick solutions to their problems. Digital transformation enables businesses to improve the customer experience and conveniently get customers what they want.
Four ways to Transform a traditional business into a digital enterprise successfully
1] Process Transformation:
The critical focus of corporate activities is on the business process. Technologies offer corporations valuable new ways to rediscover methods across corporations to reduce costs, cycle time, or increase quality (e.g., Data, analytics, APIs, machine learning, etc.). Processes on the shop floor have been changing where companies like Airbus have adopted a high-end technology to improve the quality of human inspection of the aircraft. We also see process changes in the customer experience, where companies like Domino's Pizza have entirely redesigned the food ordering process; Dominos' AnyWare allows customers to order from any device.
2] Business Model Transformation:
Some companies are adopting digital technology to transform traditional business models. While process transformation focuses on limited business areas, the goal of business model transformation is to distribute value across the industry.
3] Domain Transformation:
New technologies redefine products and services, blurring industry boundaries and creating entirely new sets of non-traditional competitors. Many executives do not appreciate that this new technology is a real opportunity for their companies to open new businesses beyond the existing market altogether. Thus, it is beneficial to spend on these processes.
A prominent example of how domain transformation works might be the online retailer Amazon. With Amazon Web Services (AWS) launch, Amazon has now expanded into a new market domain as the largest cloud computing/ infrastructure service.
4] Cultural/Organizational Transformation:
A complete, long-term digital transformation requires redefining the organizational mindset, processes and talents, and capabilities for the digital world. The best-in-class corporations recognize that digital requires agile workflow, bias towards testing and learning, decentralized decision-making, and greater reliance on the business ecosystem. And they take proactive steps to bring about change in their organizations. Experian, a customer credit agency and one of the most successful digital transformations, transformed its organization by embedding agile development and collaboration into its workflows and fundamentally changing the team member focus from company-wide equipment to data.
Similarly, Pitney Bowes, a 100-year-old postage equipment company, successfully transitioned to become a "technology company" by promoting a "culture of innovation" and changing company values to focus on the customer, according to its head of innovation. -Concentration.
Resource:
https://www.forbes.com/sites/forbestechcouncil/2021/12/28/10-ways-to-lead-traditional-business-to-digital-first/?sh=3b1e710434e4
https://www.linkedin.com/pulse/4-types-digital-transformation-andrew-annacone/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
421 adminMarch 22, 2022
Top 5 SEO Strategies for 2022
As most businesses know, search engine optimization (SEO) is essential to attract customers to their online platform. However, SEO is constantly changing, and you need to stay on top of the latest trends to ensure your content strategies are effective.
Keep updating yourself on the latest developments in SEO and make sure you see the positive results of your SEO strategy; look at the SEO trends that will have the most significant impact in 2022.
1] Create quality content: Google sets its priorities to high-quality, relevant content over everything else when ranking websites in search results—creating quality content with keyword optimization. Use advanced SEO keyword research tools like Semrush and Ahrefs to zero in on your ideal target keywords. Also, include keywords in title tags, meta descriptions, and URL slugs to make it easier for search engines to find them and understand your content.
2] Leverage ethical link-building practices: Link building is an old SEO technique that is still relevant today. Using guest blogging helps share your content with the world, build quality backlinks, and improve your search rankings. Also, create a social media strategy to promote each of your articles through various channels. Track and reclaim your website broken links.
3] Optimize all images: Images optimization is essential for website speed. Using TinyPNG helps achieve good-quality images. To search engines better understand your content, you need to optimize your images with keywords relevant to that image.
4] Improve the user experience: Optimizing your site architecture, improving your site speed, and increasing your site security ranks you high on the SERPs.
5] Repurpose your content: You can repost your content in different ways. Create a slide deck from a blog post and post it on a slideshow owned by LinkedIn. Turn your blog posts into podcasts and post them on iTunes or SoundCloud.Create a video tutorial from your blog post and post it on YouTube.
SEO will thus be an integral part of digital marketing in 2022.
Resource:
https://www.forbes.com/sites/forbescoachescouncil/2022/01/21/seo-strategies-for-2022-how-to-maintain-strong-rankings/?sh=1bc426777c92
https://www.godelta.com/blog/important-seo-techniques
https://fastersolutions.com/top-5-seo-trends-of-2022/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
Keep updating yourself on the latest developments in SEO and make sure you see the positive results of your SEO strategy; look at the SEO trends that will have the most significant impact in 2022.
1] Create quality content: Google sets its priorities to high-quality, relevant content over everything else when ranking websites in search results—creating quality content with keyword optimization. Use advanced SEO keyword research tools like Semrush and Ahrefs to zero in on your ideal target keywords. Also, include keywords in title tags, meta descriptions, and URL slugs to make it easier for search engines to find them and understand your content.
2] Leverage ethical link-building practices: Link building is an old SEO technique that is still relevant today. Using guest blogging helps share your content with the world, build quality backlinks, and improve your search rankings. Also, create a social media strategy to promote each of your articles through various channels. Track and reclaim your website broken links.
3] Optimize all images: Images optimization is essential for website speed. Using TinyPNG helps achieve good-quality images. To search engines better understand your content, you need to optimize your images with keywords relevant to that image.
4] Improve the user experience: Optimizing your site architecture, improving your site speed, and increasing your site security ranks you high on the SERPs.
5] Repurpose your content: You can repost your content in different ways. Create a slide deck from a blog post and post it on a slideshow owned by LinkedIn. Turn your blog posts into podcasts and post them on iTunes or SoundCloud.Create a video tutorial from your blog post and post it on YouTube.
SEO will thus be an integral part of digital marketing in 2022.
Resource:
https://www.forbes.com/sites/forbescoachescouncil/2022/01/21/seo-strategies-for-2022-how-to-maintain-strong-rankings/?sh=1bc426777c92
https://www.godelta.com/blog/important-seo-techniques
https://fastersolutions.com/top-5-seo-trends-of-2022/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
463 adminMarch 21, 2022
Mobile App Marketing – THE BASICS
To develop your overall strategy, you need to understand the many ways you can market your app. These ways lead to a comprehensive understanding of combining these methods for a successful app marketing strategy.
Mobile app marketing involves user interaction, from learning about the product to becoming a loyal user. It also involves defining the target audience, learning how to reach them, how to interact with them, and analyzing the behavior in their app to constantly improve as users move through the editing funnel. A mobile app marketing strategy gets users to increase repeat engagement and become loyal advocates for the product.
1] Conducting Market Research To Understand Customers:
One must do thorough market research before launching the app. Before starting any development work, you need to identify the key players in your particular app category.
2] Tackle App Store Optimization (ASO):
Search engines are not the only source to find content. If you want your app to be found organically in the App Store, you need to optimize its descriptive content for app store searches.
3] Social media marketing:
Researchers say that people spend daily more than 1hr on social media. You need to optimize social media channels for branding. If you start promoting your app on social media channels, it helps raise awareness about your product. For example, social media is a great way to build community and get feedback from users who will not be encouraged to contact you through the app or your website.
4] Create A Website Or Landing Page:
Mobile websites are the leading source of app installs. It has become common to create a pre-launch landing page or a teaser video for your product. Once you have the video for your website, you can recycle it by posting it in the App Store, on social platforms, or in paid ads. In addition to creating hype around your app, having a pre-launch website is a great way to get started with building your domain authority and doing some quick search engine optimization (SEO).
Resource:
https://creadits.com/blog/6-fundamentals-of-a-successful-mobile-app-marketing/
https://clearbridgemobile.com/step-by-step-guide-marketing-mobile-app/
https://www.adjust.com/blog/your-guide-to-app-marketing-strategies/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
Mobile app marketing involves user interaction, from learning about the product to becoming a loyal user. It also involves defining the target audience, learning how to reach them, how to interact with them, and analyzing the behavior in their app to constantly improve as users move through the editing funnel. A mobile app marketing strategy gets users to increase repeat engagement and become loyal advocates for the product.
1] Conducting Market Research To Understand Customers:
One must do thorough market research before launching the app. Before starting any development work, you need to identify the key players in your particular app category.
2] Tackle App Store Optimization (ASO):
Search engines are not the only source to find content. If you want your app to be found organically in the App Store, you need to optimize its descriptive content for app store searches.
3] Social media marketing:
Researchers say that people spend daily more than 1hr on social media. You need to optimize social media channels for branding. If you start promoting your app on social media channels, it helps raise awareness about your product. For example, social media is a great way to build community and get feedback from users who will not be encouraged to contact you through the app or your website.
4] Create A Website Or Landing Page:
Mobile websites are the leading source of app installs. It has become common to create a pre-launch landing page or a teaser video for your product. Once you have the video for your website, you can recycle it by posting it in the App Store, on social platforms, or in paid ads. In addition to creating hype around your app, having a pre-launch website is a great way to get started with building your domain authority and doing some quick search engine optimization (SEO).
Resource:
https://creadits.com/blog/6-fundamentals-of-a-successful-mobile-app-marketing/
https://clearbridgemobile.com/step-by-step-guide-marketing-mobile-app/
https://www.adjust.com/blog/your-guide-to-app-marketing-strategies/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
415 adminMarch 21, 2022
Uploading Mobile Apps on Google Play Store
Smartphones are one of the essential gadgets for users. More than 60% of people sleep with a phone next to them and check it first thing in the morning.
Almost all businesses have mobile apps to engage their audience. If you are planning to launch your mobile app, the Google Play Store is the best platform to reach billions of users. Now, if you're wondering how to upload your mobile app to the google play store, end your search here. We've covered end-to-end information about the Google Play upload process.
A step-by-step process for uploading an app to the Google Play Store:
1] Creating a developer account: A developer account is required to upload a Mobile app on the Google Play Store.
1. First, Sign in with your Google Account
2. Accept the developer agreement
3. Pay the registration fee, which is $25.
4. Complete your account details
2] Link developer account with Google Wallet merchant account: A merchant account is required to either download the app or receive payment made by users for in-app purchases. All payments will be received in the merchant account.
1. Sign in with your developer account.
2. Go to the menu and click on Report
3. Select financial Report
4. You can set up a Merchant Account by clicking on Set Up Now
5. Mention business details.
6. Hit the Submit button.
7. The merchant account will then be linked to your developer account.
3] Upload the app on the play store: After registering a merchant account, you can now upload the Mobile app to the Play Store.
1. From the menu, select All Applications.
2. Click on Add a New Application.
3. Select language from the drop-down menu.
4. Add titles to your app
5. To upload your app, you can either upload the APK or create a store list.
4] Upload the android package kit (APK): An Android Package Kit is a file format for Android to store, distribute, and install apps on Android devices.
1. From the menu, click Publish Management.
2. Select App Release.
3. Select the type of release for the first release from internal testing, closed testing, open trial.
4. Tap Create Release.
5. Follow the instructions to upload the APK files.
5] Store Listing: In this step, you need to fill in the information about your app to upload your app to Play Store.
1. Add an app title, a short description, and a full description.
2. Add screenshots, images, icons, videos, and other graphic content.
3. Add translations of your app to other languages.
4. Categorize your app into related types and categories.
5. Add contact details.
6. Add a link to your privacy policy to access sensitive data.
6] Content Rating: Rating is important to build trust in your lead. If the app is not rated, it is highly likely to be removed from the Google Play Store.
1. Select the app in the Play Console
2. Click on Store Presence from the menu
7] Choose a pricing and distribution model: You can choose your app for free or for pay. The Google Play Store lets you switch from a paid app to a free app later but does not allow you to switch from a free app to a paid app.
8] Publish your app: Once you are convinced that everything is OK, take the last step to upload the Android app on Play Store.
Resource:
https://www.cubix.co/blog/how-to-upload-app-to-google-play-store
https://appinventiv.com/blog/how-to-submit-app-to-google-play-store/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
Almost all businesses have mobile apps to engage their audience. If you are planning to launch your mobile app, the Google Play Store is the best platform to reach billions of users. Now, if you're wondering how to upload your mobile app to the google play store, end your search here. We've covered end-to-end information about the Google Play upload process.
A step-by-step process for uploading an app to the Google Play Store:
1] Creating a developer account: A developer account is required to upload a Mobile app on the Google Play Store.
1. First, Sign in with your Google Account
2. Accept the developer agreement
3. Pay the registration fee, which is $25.
4. Complete your account details
2] Link developer account with Google Wallet merchant account: A merchant account is required to either download the app or receive payment made by users for in-app purchases. All payments will be received in the merchant account.
1. Sign in with your developer account.
2. Go to the menu and click on Report
3. Select financial Report
4. You can set up a Merchant Account by clicking on Set Up Now
5. Mention business details.
6. Hit the Submit button.
7. The merchant account will then be linked to your developer account.
3] Upload the app on the play store: After registering a merchant account, you can now upload the Mobile app to the Play Store.
1. From the menu, select All Applications.
2. Click on Add a New Application.
3. Select language from the drop-down menu.
4. Add titles to your app
5. To upload your app, you can either upload the APK or create a store list.
4] Upload the android package kit (APK): An Android Package Kit is a file format for Android to store, distribute, and install apps on Android devices.
1. From the menu, click Publish Management.
2. Select App Release.
3. Select the type of release for the first release from internal testing, closed testing, open trial.
4. Tap Create Release.
5. Follow the instructions to upload the APK files.
5] Store Listing: In this step, you need to fill in the information about your app to upload your app to Play Store.
1. Add an app title, a short description, and a full description.
2. Add screenshots, images, icons, videos, and other graphic content.
3. Add translations of your app to other languages.
4. Categorize your app into related types and categories.
5. Add contact details.
6. Add a link to your privacy policy to access sensitive data.
6] Content Rating: Rating is important to build trust in your lead. If the app is not rated, it is highly likely to be removed from the Google Play Store.
1. Select the app in the Play Console
2. Click on Store Presence from the menu
7] Choose a pricing and distribution model: You can choose your app for free or for pay. The Google Play Store lets you switch from a paid app to a free app later but does not allow you to switch from a free app to a paid app.
8] Publish your app: Once you are convinced that everything is OK, take the last step to upload the Android app on Play Store.
Resource:
https://www.cubix.co/blog/how-to-upload-app-to-google-play-store
https://appinventiv.com/blog/how-to-submit-app-to-google-play-store/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
482 adminMarch 16, 2022
Benefits of Data Visualization
Data visualization is not a new concept, large files with numbers are usually difficult to read, and patterns are hard to find. However, experts from many organizations believe that developing visual reports focused on creating stories around data is unnecessary; They think that data alone should be enough to make a decision. Visualizing supports this and simplifies the decision-making process.
Following are the main business benefits of data visualization technology.
1] Condensing an ocean of information:
According to an IDC report, the world will create 180 trillion gigabytes of data in 2025. Data visualization helps companies compress and control their growing data stores, transforming passive raw data into useful, actionable information.
2] Provides clearer understanding:
A large amount of information can be processed through visuals, giving you in-depth and accurate insights into important aspects of your business. In addition, it helps you to convey all this information clearly and effectively to your audience.
3] Helps decision-makers react to the market:
When a company's KPIs (Key Performance Indicators) are accurately tracked and displayed on a functional real-time dashboard, analysts and decision-makers can respond quickly to any drastic changes and avoid avoidable errors.
4] Unifying the Business Vision:
Data visualization can help business professionals - from sales and marketing to IT - gain a shared perspective on key trends and issues. To achieve this, however, the business needs to integrate its ERP (Enterprise Resource Planning), CRM (Customer Relationship Management), and other data management systems to remove any data silos. The data can then be aggregated and made uniformly visible.
This is especially important for CEOs, directors, and other senior executives who need an overview of how the business is run. In today's highly competitive business environment, finding the data correlation - and working on it - is the key to success.
Resource:
https://blog.datumize.com/top-five-advantages-of-data-visualization
https://www.dataversity.net/three-business-benefits-data-visualization/
https://www.grepsr.com/blog/why-data-visualization-is-critical-to-your-business/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
Following are the main business benefits of data visualization technology.
1] Condensing an ocean of information:
According to an IDC report, the world will create 180 trillion gigabytes of data in 2025. Data visualization helps companies compress and control their growing data stores, transforming passive raw data into useful, actionable information.
2] Provides clearer understanding:
A large amount of information can be processed through visuals, giving you in-depth and accurate insights into important aspects of your business. In addition, it helps you to convey all this information clearly and effectively to your audience.
3] Helps decision-makers react to the market:
When a company's KPIs (Key Performance Indicators) are accurately tracked and displayed on a functional real-time dashboard, analysts and decision-makers can respond quickly to any drastic changes and avoid avoidable errors.
4] Unifying the Business Vision:
Data visualization can help business professionals - from sales and marketing to IT - gain a shared perspective on key trends and issues. To achieve this, however, the business needs to integrate its ERP (Enterprise Resource Planning), CRM (Customer Relationship Management), and other data management systems to remove any data silos. The data can then be aggregated and made uniformly visible.
This is especially important for CEOs, directors, and other senior executives who need an overview of how the business is run. In today's highly competitive business environment, finding the data correlation - and working on it - is the key to success.
Resource:
https://blog.datumize.com/top-five-advantages-of-data-visualization
https://www.dataversity.net/three-business-benefits-data-visualization/
https://www.grepsr.com/blog/why-data-visualization-is-critical-to-your-business/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
425 adminMarch 11, 2022
Why Website Maintenance?
Almost every business needs a website not only to advertise the products and services your business offers but also to build your brand image and get customer reviews or feedback.
Many business owners think that website development is a one-time project, but they are very wrong - a website is forever a work-in-progress.
It is essential to update and maintain your site regularly to ensure that your site is running at full capacity. Proper maintenance of your site helps to increase site security, increase the number of new visitors, drive back traffic, and more.
Invest in website maintenance for your website development, and here are the reasons why:
1] It Improves Security:
Many modern websites are based on open-source CMS like Drupal or WordPress. Although WordPress and other systems frequently release security patches, they are vulnerable to hackers trying to take advantage of outdated software. A professional website maintenance service will help keep your website safe and up to date.
2] It Enables Scheduled Backups:
By maintaining and adhering to a regular website maintenance schedule, it allows you to get reliable backups if your system crashes or anything else happens in your website's source program. Recovering with a working backup is easier than starting to rebuild your website from scratch.
3] It Boosts Site Traffic:
SEO increases your site visitors. For top ranking on SERP, you need to update your website regularly. Google does a great job at raising rankings for websites that are updated regularly.
4] Improved User Experience:
Your website must meet the expectations of visitors. This means that strategies to improve the user experience, and ultimately conversion, should be put on your website regularly.
5] Compatibility with Latest Algorithms and Tools:
Websites are rated high in rank if they are fast, error-free, maintained regularly, and contain fresh content. So, in order to climb up in the search result, you must regularly update and maintain your website.
Resource:
https://www.forumone.com/ideas/why-is-website-maintenance-important/#:~:text=Regularly%20updating%20and%20maintaining%20your,boost%20returning%20traffic%2C%20and%20more
https://bochiweb.com/10-reasons-why-website-maintenance-is-important/
https://wirebox.co.uk/the-importance-of-website-maintenance-and-support/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
It is essential to update and maintain your site regularly to ensure that your site is running at full capacity. Proper maintenance of your site helps to increase site security, increase the number of new visitors, drive back traffic, and more.
Invest in website maintenance for your website development, and here are the reasons why:
1] It Improves Security:
Many modern websites are based on open-source CMS like Drupal or WordPress. Although WordPress and other systems frequently release security patches, they are vulnerable to hackers trying to take advantage of outdated software. A professional website maintenance service will help keep your website safe and up to date.
2] It Enables Scheduled Backups:
By maintaining and adhering to a regular website maintenance schedule, it allows you to get reliable backups if your system crashes or anything else happens in your website's source program. Recovering with a working backup is easier than starting to rebuild your website from scratch.
3] It Boosts Site Traffic:
SEO increases your site visitors. For top ranking on SERP, you need to update your website regularly. Google does a great job at raising rankings for websites that are updated regularly.
4] Improved User Experience:
Your website must meet the expectations of visitors. This means that strategies to improve the user experience, and ultimately conversion, should be put on your website regularly.
5] Compatibility with Latest Algorithms and Tools:
Websites are rated high in rank if they are fast, error-free, maintained regularly, and contain fresh content. So, in order to climb up in the search result, you must regularly update and maintain your website.
Resource:
https://www.forumone.com/ideas/why-is-website-maintenance-important/#:~:text=Regularly%20updating%20and%20maintaining%20your,boost%20returning%20traffic%2C%20and%20more
https://bochiweb.com/10-reasons-why-website-maintenance-is-important/
https://wirebox.co.uk/the-importance-of-website-maintenance-and-support/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
447 adminMarch 10, 2022 Youtube Video
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