What’s Trending in the Lead Gen Space in Chicagoland
Looking back at the past decade in marketing, you can get an idea of how fast things are moving. Trends have come and gone, and some have changed how lead generation works. Lead generation is generally a very labor-intensive and time-consuming process.
For that, Lead generation experts in Chicago have the best tools and technology to grow your business' market. Industry professionals research, develop, and refine best practices to generate the most accurate leads for their client's needs.
So, in this article, we're looking at lead generation trends that work in Chicagoland. The thing about trends is that they come and go, and the life cycle of these things is getting shorter every year.
We're left with lead-generation strategies that will positively impact the volume and quality of leads you can capture. Here are the ten best examples:
1. Account-based marketing is the new normal for B2B brands.
2. Hyper-personalization
3. On-Page Lead Qualification.
4. Automated marketing and sales integration.
5. Community-Based Marketing.
6. Multimedia thought leadership.
7. Featured snippets
8. Page experience makes UX even more important as a ranking signal.
9. Making GDPR Compliance Usable.
10. Maximize customer lifetime value.
The basic formula for evaluating marketing trends is looking at the current technology, how users have used technology, and what problems this combination could solve.
Lead generation marketing trends come and go. Your ability to go with the flow, innovate, update and always thoughtfully work to optimize the experience will keep you ahead of the game.
Resource:
https://www.ventureharbour.com/lead-generation-trends/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
For that, Lead generation experts in Chicago have the best tools and technology to grow your business' market. Industry professionals research, develop, and refine best practices to generate the most accurate leads for their client's needs.
So, in this article, we're looking at lead generation trends that work in Chicagoland. The thing about trends is that they come and go, and the life cycle of these things is getting shorter every year.
We're left with lead-generation strategies that will positively impact the volume and quality of leads you can capture. Here are the ten best examples:
1. Account-based marketing is the new normal for B2B brands.
2. Hyper-personalization
3. On-Page Lead Qualification.
4. Automated marketing and sales integration.
5. Community-Based Marketing.
6. Multimedia thought leadership.
7. Featured snippets
8. Page experience makes UX even more important as a ranking signal.
9. Making GDPR Compliance Usable.
10. Maximize customer lifetime value.
The basic formula for evaluating marketing trends is looking at the current technology, how users have used technology, and what problems this combination could solve.
Lead generation marketing trends come and go. Your ability to go with the flow, innovate, update and always thoughtfully work to optimize the experience will keep you ahead of the game.
Resource:
https://www.ventureharbour.com/lead-generation-trends/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
299 adminDecember 6, 2022
Threat Vectors Most Often Noticed by Chicagoland-Based IT Companies
A security threat is a spiteful act that aims to corrupt or steal data or derange an organization's system or an entire organization. As cyber security threats evolve and become more worldly-wise, enterprise IT must remain vigilant in protecting their data and networks.
Below are the top 5 types of information security threats that Chicagoland-based IT companies often notice:
1. Phishing
Phishing involves fraudulent communications intended to steal sensitive data, deploy malware, commit financial fraud, or practically any other nefarious effort you can imagine. Phishing attempts often occur over email with instructions to get the beneficiary to click a link, open an accessory, send money to a bank account, or provide sensitive information. Such sensitive information includes credentials, a common entry point for malware deployment, including ransomware, one of the most expensive cyber threats to address.
2. Vulnerability Exploit
Researchers identify new vulnerabilities daily in software, hardware, and firmware. One needs to stay on top of these searches, so threats don't surprise you.
How to keep systems updated and patched?
Vulnerability scans help identify systems that need patches. And the NIST Cybersecurity Framework recommends using a risk-management process to address vulnerabilities based on priorities.
3. Misconfigurations
Security misconfiguration results from failure to properly apply security controls to devices, networks, cloud applications, firewalls, and other systems. It can include non-payment admin credentials and open ports to unutilized web pages and unsecured files.
This passive attack vector is the organization's problem and can lead to data breaches, uncertified access, and other major security incidents.
4. Compromised Credentials
Cybercriminals use this attack vector because it is straightforward to get sensitive and valuable information through an account once established within an organization, but al., These massive destructions before they are discovered.
5. Supply Chain Vendors
No matter how robust your cybersecurity solutions are, you're only as strong as your anaemic partner, the vendor.
In today's interconnected digital world, the third-party risk is growing exponentially. Numerous high-profile data breaches in recent years have highlighted the consequences of vendor breaches, demonstrating that cybercriminals target suppliers with weak security postures as an entry point into another organization.
Preventing Malvertising
One must prevent malvertising by ad networks by adding authentication; This reduces the possibility of user compromise. Validation may include: vetting potential customers by requiring legal business documentation, two-factor authentication, and Scanning possible ads for malicious content before publishing the ad.
To minimize malware attacks, web hosts should periodically test their websites from unpatched systems and monitor those systems for any malicious activity.
Enterprise security teams must ensure that software and patches are kept up-to-date, and network antimalware tools are installed. This activity helps to reduce the risk of malvertising attacks.
Resource:
https://www.techtarget.com/searchsecurity/feature/Top-10-types-of-information-security-threats-for-IT-teams
https://www.dig8ital.com/post/the-most-common-cyber-attack-vectors-of-2022
https://arcticwolf.com/resources/blog/top-five-cyberattack-vectors/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
Below are the top 5 types of information security threats that Chicagoland-based IT companies often notice:
1. Phishing
Phishing involves fraudulent communications intended to steal sensitive data, deploy malware, commit financial fraud, or practically any other nefarious effort you can imagine. Phishing attempts often occur over email with instructions to get the beneficiary to click a link, open an accessory, send money to a bank account, or provide sensitive information. Such sensitive information includes credentials, a common entry point for malware deployment, including ransomware, one of the most expensive cyber threats to address.
2. Vulnerability Exploit
Researchers identify new vulnerabilities daily in software, hardware, and firmware. One needs to stay on top of these searches, so threats don't surprise you.
How to keep systems updated and patched?
Vulnerability scans help identify systems that need patches. And the NIST Cybersecurity Framework recommends using a risk-management process to address vulnerabilities based on priorities.
3. Misconfigurations
Security misconfiguration results from failure to properly apply security controls to devices, networks, cloud applications, firewalls, and other systems. It can include non-payment admin credentials and open ports to unutilized web pages and unsecured files.
This passive attack vector is the organization's problem and can lead to data breaches, uncertified access, and other major security incidents.
4. Compromised Credentials
Cybercriminals use this attack vector because it is straightforward to get sensitive and valuable information through an account once established within an organization, but al., These massive destructions before they are discovered.
5. Supply Chain Vendors
No matter how robust your cybersecurity solutions are, you're only as strong as your anaemic partner, the vendor.
In today's interconnected digital world, the third-party risk is growing exponentially. Numerous high-profile data breaches in recent years have highlighted the consequences of vendor breaches, demonstrating that cybercriminals target suppliers with weak security postures as an entry point into another organization.
Preventing Malvertising
One must prevent malvertising by ad networks by adding authentication; This reduces the possibility of user compromise. Validation may include: vetting potential customers by requiring legal business documentation, two-factor authentication, and Scanning possible ads for malicious content before publishing the ad.
To minimize malware attacks, web hosts should periodically test their websites from unpatched systems and monitor those systems for any malicious activity.
Enterprise security teams must ensure that software and patches are kept up-to-date, and network antimalware tools are installed. This activity helps to reduce the risk of malvertising attacks.
Resource:
https://www.techtarget.com/searchsecurity/feature/Top-10-types-of-information-security-threats-for-IT-teams
https://www.dig8ital.com/post/the-most-common-cyber-attack-vectors-of-2022
https://arcticwolf.com/resources/blog/top-five-cyberattack-vectors/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
434 adminDecember 2, 2022
Top 5 Product Definition Tools
Staying ahead in a competitive market can take time and effort, especially if you enter a saturated market. Offering optimized & innovative products can help gain a competitive advantage.
Then, investing in improving and making product definition processes more effective can help. These days, a wide range of tools can help you save money, work more efficiently and deliver better products.
This article will highlight the five best product definition tools to help you identify the right one.
1. Monday.com
Monday.com is an online product definition platform that enables teams of all sizes to plan, track and manage their daily work. From product roadmaps to weekly iterations, monday.com helps teams define clear ownership, analyze and track their position, manage sprints, and collaborate. monday.com's easy-to-use platform makes it easy for the crew to work together from anywhere.
It lets you convert all data into attractive charts and Graphs and efficiently track projects. In addition, it facilitates effective real-time collaboration among your team; Your staff will be able to quickly and easily update the tool and import and export data.
2. Airfocus
Airfocus is the first and only modular product management platform on the market, built specifically for product teams to manage products to market, internal developments, IT portfolios, and more. The flexible platform helps product teams manage strategy, understand user needs, prioritize and align their teams on clear roadmaps.
3. Trello
Trello project management tool that helps product teams collaborate and organize.
Trello’s Key Features include the following:
• Kanban boards and checklists for easy task management
• Automate workflows with Trello's Butler bot
• A mobile app for Android and iOS devices for Product Management, Productivity, Team Management, etc.
4. Jira
Jira Software is a product definition tool that helps teams of all types manage work. Jira was initially designed for bug and issue tracking. Now, Jira has evolved into a versatile work management tool that can handle all kinds of work, including necessary management and testing.
Jira’s Key features include the following:
• Scrum and Kanban Boards for Agile Teams
• Create a roadmap to communicate the product strategy clearly
• Detailed analysis of team performance
• Built-in workflow automation
5. ProdPad
Another excellent product management tool, ProdPad, provides product definition with an easy-to-use way to develop a strategy. Using a drag-and-drop tool, you can create a lean product roadmap and communicate and define your product strategy without getting bogged down in the build process. Prod Pad Key features include:
• Road Mapping,
• Task Scheduling/Tracking
• Customer Management
• Project Management
• Prioritization
• Notifications
Product management can take time and effort. However, using the right product management tools, such as those described in this article, can help you manage, distribute, and track work more quickly, ensuring that you follow all steps and deadlines correctly.
Resource:
https://theenterpriseworld.com/top-5-product-management-tools/
https://theproductmanager.com/tools/best-product-management-tools/
https://clickup.com/blog/product-management-tools/#53-9-figma
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
Then, investing in improving and making product definition processes more effective can help. These days, a wide range of tools can help you save money, work more efficiently and deliver better products.
This article will highlight the five best product definition tools to help you identify the right one.
1. Monday.com
Monday.com is an online product definition platform that enables teams of all sizes to plan, track and manage their daily work. From product roadmaps to weekly iterations, monday.com helps teams define clear ownership, analyze and track their position, manage sprints, and collaborate. monday.com's easy-to-use platform makes it easy for the crew to work together from anywhere.
It lets you convert all data into attractive charts and Graphs and efficiently track projects. In addition, it facilitates effective real-time collaboration among your team; Your staff will be able to quickly and easily update the tool and import and export data.
2. Airfocus
Airfocus is the first and only modular product management platform on the market, built specifically for product teams to manage products to market, internal developments, IT portfolios, and more. The flexible platform helps product teams manage strategy, understand user needs, prioritize and align their teams on clear roadmaps.
3. Trello
Trello project management tool that helps product teams collaborate and organize.
Trello’s Key Features include the following:
• Kanban boards and checklists for easy task management
• Automate workflows with Trello's Butler bot
• A mobile app for Android and iOS devices for Product Management, Productivity, Team Management, etc.
4. Jira
Jira Software is a product definition tool that helps teams of all types manage work. Jira was initially designed for bug and issue tracking. Now, Jira has evolved into a versatile work management tool that can handle all kinds of work, including necessary management and testing.
Jira’s Key features include the following:
• Scrum and Kanban Boards for Agile Teams
• Create a roadmap to communicate the product strategy clearly
• Detailed analysis of team performance
• Built-in workflow automation
5. ProdPad
Another excellent product management tool, ProdPad, provides product definition with an easy-to-use way to develop a strategy. Using a drag-and-drop tool, you can create a lean product roadmap and communicate and define your product strategy without getting bogged down in the build process. Prod Pad Key features include:
• Road Mapping,
• Task Scheduling/Tracking
• Customer Management
• Project Management
• Prioritization
• Notifications
Product management can take time and effort. However, using the right product management tools, such as those described in this article, can help you manage, distribute, and track work more quickly, ensuring that you follow all steps and deadlines correctly.
Resource:
https://theenterpriseworld.com/top-5-product-management-tools/
https://theproductmanager.com/tools/best-product-management-tools/
https://clickup.com/blog/product-management-tools/#53-9-figma
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
451 adminDecember 1, 2022
How Much of Your Bandwidth Should The MVP Development Take?
When we meet many entrepreneurs who want to create an MVP (Minimum Viable Product), we are asked two fundamental questions after discussing the idea and product for 10 to 30 minutes. How Much? And How Many Days? Let's Take A look!
What is an MVP?
A Minimum Viable Product is a basic, launchable version of a product that supports the minimum but essential features (which define its value proposition). It is designed to enable faster time to market, attract before-time adopters and achieve product-market fit from the start. For example, before Instagram became the most popular social media platform, it was called Burbn. This platform was an MVP with essential functions.
Why should you create an MVP?
It would help if you created an MVP to validate the solution and avoid making incorrect specifications quickly. It's about more than gaining acceptance from customers. The objective is to learn and build the right product for apt users.
Delivery of an MVP typically takes two weeks to 7 months, while the development phase typically ranges from 2-5 days (for no-code or low-code development) to 6-7 months (for code-based development).
MVP Implementation Steps
1. Discovery and MVP planning: (2 weeks – 1 month)
2. Proof-Of-Concept (optional) and Rapid Prototyping (optional): 2 Months
3. MVP Development Project Planning: depends on the project
4. MVP Development:
• No-code MVP development: 1-2 days
• Code-based MVP development:
◦ MVP UX design: 2-5 days
◦ MVP UI design: 2-5 days
◦ MVP coding: 2-6 months
5. MVP Launch and Further Iterations
How long it will take to build an MVP depends on your chosen development approach and the features you want to implement. If the time frame is critical, you should select ready-made software products that will help you launch your MVP faster. But when it comes to personalization, you should look into customized solutions.
Resource:
https://www.netsolutions.com/insights/how-to-build-an-mvp-minimum-viable-product-a-step-by-step-guide/
https://www.digi-corp.com/blog/how-much-cost-and-how-long-does-it-take-to-build-an-mvp/
https://www.scnsoft.com/software-development/mvp
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
What is an MVP?
A Minimum Viable Product is a basic, launchable version of a product that supports the minimum but essential features (which define its value proposition). It is designed to enable faster time to market, attract before-time adopters and achieve product-market fit from the start. For example, before Instagram became the most popular social media platform, it was called Burbn. This platform was an MVP with essential functions.
Why should you create an MVP?
It would help if you created an MVP to validate the solution and avoid making incorrect specifications quickly. It's about more than gaining acceptance from customers. The objective is to learn and build the right product for apt users.
Delivery of an MVP typically takes two weeks to 7 months, while the development phase typically ranges from 2-5 days (for no-code or low-code development) to 6-7 months (for code-based development).
MVP Implementation Steps
1. Discovery and MVP planning: (2 weeks – 1 month)
2. Proof-Of-Concept (optional) and Rapid Prototyping (optional): 2 Months
3. MVP Development Project Planning: depends on the project
4. MVP Development:
• No-code MVP development: 1-2 days
• Code-based MVP development:
◦ MVP UX design: 2-5 days
◦ MVP UI design: 2-5 days
◦ MVP coding: 2-6 months
5. MVP Launch and Further Iterations
How long it will take to build an MVP depends on your chosen development approach and the features you want to implement. If the time frame is critical, you should select ready-made software products that will help you launch your MVP faster. But when it comes to personalization, you should look into customized solutions.
Resource:
https://www.netsolutions.com/insights/how-to-build-an-mvp-minimum-viable-product-a-step-by-step-guide/
https://www.digi-corp.com/blog/how-much-cost-and-how-long-does-it-take-to-build-an-mvp/
https://www.scnsoft.com/software-development/mvp
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
351 adminNovember 30, 2022
5 Reputation Management Hacks Which Works of Chicagobased Small Businesses
Business reputation management has become critical in 2022 making it even more important for businesses to engage with customers, deliver positive experiences, and foster customer-brand relationships.
1. Claim your online free listings: The best way to start effectively monitoring and controlling your online reputation is to claim your listing on search engines and review sites that begin with:
• Google my business
• Yelp
• Yellow pages
• Facebook business
Claiming allows you to update entries with the correct information, including your business name, address, phone number, and hours of operation. Unclaimed listings sometimes have the wrong information in their records, making you look untrustworthy and prompting customers to find another business.
2. Be a Thought Leader: In addition to promoting your products and services on your website, you can also use it to create content that isn't directly related to the brand but more to your industry as a whole. For example, a plumbing service might shoot and publish a DIY video on stopping a pipe from leaking, while a small bakery might list baking ideas for the next big holiday party. These content pieces increase your online exposure, but more importantly, it establishes the brand as a local thought leader in the industry.
3. Be active in social media engagement: Social media is essential to people's daily lives, where 40% of consumers will use social networks to find new businesses or products. Please make sure these people constantly find your brand in their feeds. In this way, the support of the stars goes a long way. Statista revealed that 59% of users have a more favourable view of brands that use social media to engage with customer complaints and queries.
4. Focus on a monitor, generating and responding to reviews: A small business needs online reviews to grow. Not only do these help bring in more customers, but they also reveal pain points in the customer experience that you can improve in the future. If you've claimed a listing on the sites listed above, you're off to a good start regarding review reviews. Make sure you pay special attention to your google listing, which is a crucial source for customer research. 63% of consumers check google for reviews before visiting a business.
5. Respond to comments: Social media has made brands more accessible to consumers. They follow brands online, like, retweet, share, and comment on their posts. Brands should be bold in getting comments online - it's a sign that people want to interact with the content they're developing.
Resource:
https://nuundigital.com/5-easy-hacks-for-effective-small-business-reputation-management/
https://wittysparks.com/ways-to-manage-business-reputation/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
1. Claim your online free listings: The best way to start effectively monitoring and controlling your online reputation is to claim your listing on search engines and review sites that begin with:
• Google my business
• Yelp
• Yellow pages
• Facebook business
Claiming allows you to update entries with the correct information, including your business name, address, phone number, and hours of operation. Unclaimed listings sometimes have the wrong information in their records, making you look untrustworthy and prompting customers to find another business.
2. Be a Thought Leader: In addition to promoting your products and services on your website, you can also use it to create content that isn't directly related to the brand but more to your industry as a whole. For example, a plumbing service might shoot and publish a DIY video on stopping a pipe from leaking, while a small bakery might list baking ideas for the next big holiday party. These content pieces increase your online exposure, but more importantly, it establishes the brand as a local thought leader in the industry.
3. Be active in social media engagement: Social media is essential to people's daily lives, where 40% of consumers will use social networks to find new businesses or products. Please make sure these people constantly find your brand in their feeds. In this way, the support of the stars goes a long way. Statista revealed that 59% of users have a more favourable view of brands that use social media to engage with customer complaints and queries.
4. Focus on a monitor, generating and responding to reviews: A small business needs online reviews to grow. Not only do these help bring in more customers, but they also reveal pain points in the customer experience that you can improve in the future. If you've claimed a listing on the sites listed above, you're off to a good start regarding review reviews. Make sure you pay special attention to your google listing, which is a crucial source for customer research. 63% of consumers check google for reviews before visiting a business.
5. Respond to comments: Social media has made brands more accessible to consumers. They follow brands online, like, retweet, share, and comment on their posts. Brands should be bold in getting comments online - it's a sign that people want to interact with the content they're developing.
Resource:
https://nuundigital.com/5-easy-hacks-for-effective-small-business-reputation-management/
https://wittysparks.com/ways-to-manage-business-reputation/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
282 adminNovember 25, 2022
Easy DIY SEO Strategies you can use for your Chicagoland Small Business
Search Engine Optimization (SEO) is a long-term process that helps a website rank high-rise in search engine results pages (SERPs). The sooner you begin your DIY SEO optimization efforts, the sooner you'll receive organic, targeted keywords from potential customers and clients.
These are top tips for small businesses that want to improve their search rankings:
1. Add Your Site to Google My Business:
Google My Business is free and allows you to control what users view on searching for your business on Google. For example, when someone searches for your business or your business is displayed, you will control the following:
• Business description
• Opening and closing times
• Contact information
• Address information
• Links to websites
Also, list your site on Google Maps and enjoy ranking for local search results.
2. DIY SEO by Optimizing Your Site for Keywords:
DIY SEO relies heavily on on-page optimization. You control the on-page factors that affect your site's ranking.
Place the keywords within your content:
• Title tag
• Meta description
• Alt tag
• Header
• Throughout your content
Here are some tools to help you find your keywords:
• Google Keyword Planner
• Keyword generator
• Keyword Surfer
3. Optimize for Mobile: One Study says that about 81% of mobile users search for a product or service online. Whether it uses WordPress, Shopify, or another platform, your site should be easy to optimize for mobile if it still needs to be optimized.
Responsive themes will work on any screen size, allowing visitors to access your site on their smartphone or tablet easily.
You can test mobile-friendly.
Enter your URL and test it to see what changes Google suggests for your site. The test will provide insight into how the page looks on mobile and any issues with page loading.
4. Setup Google Analytics to Measure Your DIY Efforts:
Must have Google Analytics. Yes, you will be able to track your traffic to your site, but Analytics provides a lot of helpful information for SEO.
Google Analytics can provide you with information about your website that you can use to further optimize your DIY SEO for small businesses.
5. Speed Up Your Site to Maximize Conversions from Organic Traffic:
A study found that more than 50% of users will leave a site if it loads in three seconds or less. Speed is also a factor for mobile search Ranking.
Focusing on user experience can lead to higher search rankings.
You'll have plenty of opportunities to optimize your site's speed:
• Use a Content Delivery Network (CDN).
• Install a caching plugin or use a server caching system
• Run Page Speed Insights and follow all recommendations
Resource:
https://www.searchenginejournal.com/small-business-seo-tips/429650/#close
https://www.smallbusinessseohelp.com/blog/diy-seo-tips-small-business/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
These are top tips for small businesses that want to improve their search rankings:
1. Add Your Site to Google My Business:
Google My Business is free and allows you to control what users view on searching for your business on Google. For example, when someone searches for your business or your business is displayed, you will control the following:
• Business description
• Opening and closing times
• Contact information
• Address information
• Links to websites
Also, list your site on Google Maps and enjoy ranking for local search results.
2. DIY SEO by Optimizing Your Site for Keywords:
DIY SEO relies heavily on on-page optimization. You control the on-page factors that affect your site's ranking.
Place the keywords within your content:
• Title tag
• Meta description
• Alt tag
• Header
• Throughout your content
Here are some tools to help you find your keywords:
• Google Keyword Planner
• Keyword generator
• Keyword Surfer
3. Optimize for Mobile: One Study says that about 81% of mobile users search for a product or service online. Whether it uses WordPress, Shopify, or another platform, your site should be easy to optimize for mobile if it still needs to be optimized.
Responsive themes will work on any screen size, allowing visitors to access your site on their smartphone or tablet easily.
You can test mobile-friendly.
Enter your URL and test it to see what changes Google suggests for your site. The test will provide insight into how the page looks on mobile and any issues with page loading.
4. Setup Google Analytics to Measure Your DIY Efforts:
Must have Google Analytics. Yes, you will be able to track your traffic to your site, but Analytics provides a lot of helpful information for SEO.
Google Analytics can provide you with information about your website that you can use to further optimize your DIY SEO for small businesses.
5. Speed Up Your Site to Maximize Conversions from Organic Traffic:
A study found that more than 50% of users will leave a site if it loads in three seconds or less. Speed is also a factor for mobile search Ranking.
Focusing on user experience can lead to higher search rankings.
You'll have plenty of opportunities to optimize your site's speed:
• Use a Content Delivery Network (CDN).
• Install a caching plugin or use a server caching system
• Run Page Speed Insights and follow all recommendations
Resource:
https://www.searchenginejournal.com/small-business-seo-tips/429650/#close
https://www.smallbusinessseohelp.com/blog/diy-seo-tips-small-business/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
894 adminNovember 11, 2022 Youtube Video
When To Look For Funding
It knows when you should start looking for funding. Scaling your business is one of the most challenging decisions you will face. While not every company goes through this process, most will, at some point, need to bring investors on board.
Most successful businesses don't live in the moment. They are forever crunching the numbers to determine how they are growing; This number is likely to change over months, years, and decades, including being honest about how much you think you will earn and what you need to spend to reach your goal.
By forecasting regularly, you'll take the first step toward establishing capital, not just when you think you need it, but when you feel you need it.
When to seek funding?
If you run out of cash before the end of your forecasting period or your margins are so tight that any drop in customers could put you in trouble, you need funding. A good general principle is to have at least six months' benefit of fixed costs in your pocket.
It's also worth getting funding when your ambitions require networks and knowledge you don't have. Remember to underestimate the value of having like-minded investors buy into your vision, and never be afraid to turn down a high number from an investor you don't think is a good fit.
If you've already got a buffer, or you're in an industry where growth is notoriously slow, but the value of this growth is high, you can postpone fundraising - sometimes for years. You should never seek or accept funding if you are doing it to tick a box.
Remember that it is always early enough to get funding. So for every early-stage investor, a seed investor is sitting on the other border of the coin.
You need funding; what next?
Remember that funding is not a gift. It's an investment that your backers need a return on—asking too much or being blindsided by recommendations that sound too good to be true can be just as detrimental to your business as not raising enough.
You can always add more later if you need. If you have a track record of forecasting accurately and using capital as efficiently as possible, you will always be an attractive bet for investors.
Resource:
https://www.eu-startups.com/2021/07/when-to-seek-funding-and-more-importantly-when-to-stay-clear/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
Most successful businesses don't live in the moment. They are forever crunching the numbers to determine how they are growing; This number is likely to change over months, years, and decades, including being honest about how much you think you will earn and what you need to spend to reach your goal.
By forecasting regularly, you'll take the first step toward establishing capital, not just when you think you need it, but when you feel you need it.
When to seek funding?
If you run out of cash before the end of your forecasting period or your margins are so tight that any drop in customers could put you in trouble, you need funding. A good general principle is to have at least six months' benefit of fixed costs in your pocket.
It's also worth getting funding when your ambitions require networks and knowledge you don't have. Remember to underestimate the value of having like-minded investors buy into your vision, and never be afraid to turn down a high number from an investor you don't think is a good fit.
If you've already got a buffer, or you're in an industry where growth is notoriously slow, but the value of this growth is high, you can postpone fundraising - sometimes for years. You should never seek or accept funding if you are doing it to tick a box.
Remember that it is always early enough to get funding. So for every early-stage investor, a seed investor is sitting on the other border of the coin.
You need funding; what next?
Remember that funding is not a gift. It's an investment that your backers need a return on—asking too much or being blindsided by recommendations that sound too good to be true can be just as detrimental to your business as not raising enough.
You can always add more later if you need. If you have a track record of forecasting accurately and using capital as efficiently as possible, you will always be an attractive bet for investors.
Resource:
https://www.eu-startups.com/2021/07/when-to-seek-funding-and-more-importantly-when-to-stay-clear/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
347 adminOctober 31, 2022
Dentists 5 Industry Trends in Chicagoland
Due to the ever-evolving technology that has rapidly progressed in the dental industry, the dental care industry is bringing forth new methods to relieve patients and make dentists' jobs easier. Dental care is becoming more efficient and convenient for patients, from live consultations to emotional dentistry.
Artificial Intelligence:
AI algorithms are being used more frequently in the dental industry in Chicagoland. AI algorithms can analyze data from healthcare systems and suggest treatment recommendations for patients. Artificial intelligence can simplify the tasks of dentists around the world by reducing the overall workload, streamlining processes, and helping to strengthen the dentist-patient relationship.
Smart Toothbrushes:
Smart electric toothbrushes can be paired with mobile applications to ensure you brush your teeth properly using the proper techniques. The app will also record how often you brush your teeth. With an intelligent toothbrush, patients brush more effectively and reduce tooth decay due to plaque and tartar build-up with better oral hygiene practices.
Live Consults:
Many people cannot afford dental care, and those who are disabled live in remote areas or fear going out. During the pandemic, health professionals had to find new ways to meet the needs of patients through virtual platforms (online consultations) in Chicagoland.
Emotional Dentistry:
One of the biggest positives ever achieved in dentistry is the introduction of emotional dentistry. With virtual mock-ups and digital photos, patients can visualize themselves with their final restoration, boosting patient confidence and making them emotionally committed to the outcome.
Laser Technology:
Lasers treat various dental diseases and relieve discomfort during dental procedures, such as filling cavities, getting rid of tumors, and treating tooth sensitivity.
Resource:
https://www.dentalproductsreport.com/view/5-emerging-trends-dentistry-look-out
https://www.vervedental.com.au/5-key-dental-trends-that-are-leading-the-future-of-the-industry/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
Artificial Intelligence:
AI algorithms are being used more frequently in the dental industry in Chicagoland. AI algorithms can analyze data from healthcare systems and suggest treatment recommendations for patients. Artificial intelligence can simplify the tasks of dentists around the world by reducing the overall workload, streamlining processes, and helping to strengthen the dentist-patient relationship.
Smart Toothbrushes:
Smart electric toothbrushes can be paired with mobile applications to ensure you brush your teeth properly using the proper techniques. The app will also record how often you brush your teeth. With an intelligent toothbrush, patients brush more effectively and reduce tooth decay due to plaque and tartar build-up with better oral hygiene practices.
Live Consults:
Many people cannot afford dental care, and those who are disabled live in remote areas or fear going out. During the pandemic, health professionals had to find new ways to meet the needs of patients through virtual platforms (online consultations) in Chicagoland.
Emotional Dentistry:
One of the biggest positives ever achieved in dentistry is the introduction of emotional dentistry. With virtual mock-ups and digital photos, patients can visualize themselves with their final restoration, boosting patient confidence and making them emotionally committed to the outcome.
Laser Technology:
Lasers treat various dental diseases and relieve discomfort during dental procedures, such as filling cavities, getting rid of tumors, and treating tooth sensitivity.
Resource:
https://www.dentalproductsreport.com/view/5-emerging-trends-dentistry-look-out
https://www.vervedental.com.au/5-key-dental-trends-that-are-leading-the-future-of-the-industry/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
231 adminOctober 28, 2022
To Cloud or Not To Cloud
The business world is on the move to Cloud for many enterprise applications. However, where to store essential data can be a problem for some. Security and other issues may prevent these companies from adopting cloud infrastructure for data warehousing. Is this reasonable?
Finding the right fit can be confusing. Last year GitLab decided to go all bare metal and get off the Cloud entirely. Then, in response to their community, they chose to stay in the Cloud and improve the experience. Their decision was more in response to their customer base. And in B2B, keeping the client happy is paramount.
What is best for your business?
Clients must know that you have their interests first, securing their data and providing the best customer experience. The original customer considerations should answer the question of whether to live in the Cloud.
Reasons for getting out of the Cloud:
An undercurrent among large companies is causing them to question their cloud services. Bill Schock is at the top of the list. Building your own internal Cloud is tempting as storage and server costs come down. Other problems companies cite are delay issues, project failures, and lack of efficiency in cloud services. Exodus is increasing.
What about the little guy?
Startups quickly join the Cloud to save money and keep things simple. But as they get out of the bootstrapping phase, they realize that managing their servers can be less expensive and more constructive than putting everything on the Cloud. And then, service industries handle sensitive information, such as law firms, medical practices, and accountants. Their main concern is security.
Every business owner has to decide whether to use the Cloud or not. Fortunately, more options will provide greater security, enhanced customer experience, and increased sales.
Resource:
https://www.wired.com/insights/2013/05/to-cloud-or-not-to-cloud-where-does-your-data-warehouse-belong/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
Finding the right fit can be confusing. Last year GitLab decided to go all bare metal and get off the Cloud entirely. Then, in response to their community, they chose to stay in the Cloud and improve the experience. Their decision was more in response to their customer base. And in B2B, keeping the client happy is paramount.
What is best for your business?
Clients must know that you have their interests first, securing their data and providing the best customer experience. The original customer considerations should answer the question of whether to live in the Cloud.
Reasons for getting out of the Cloud:
An undercurrent among large companies is causing them to question their cloud services. Bill Schock is at the top of the list. Building your own internal Cloud is tempting as storage and server costs come down. Other problems companies cite are delay issues, project failures, and lack of efficiency in cloud services. Exodus is increasing.
What about the little guy?
Startups quickly join the Cloud to save money and keep things simple. But as they get out of the bootstrapping phase, they realize that managing their servers can be less expensive and more constructive than putting everything on the Cloud. And then, service industries handle sensitive information, such as law firms, medical practices, and accountants. Their main concern is security.
Every business owner has to decide whether to use the Cloud or not. Fortunately, more options will provide greater security, enhanced customer experience, and increased sales.
Resource:
https://www.wired.com/insights/2013/05/to-cloud-or-not-to-cloud-where-does-your-data-warehouse-belong/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
413 adminOctober 27, 2022
How much should Small Businesses Pay for a Monthly Website Maintenance in Chicagoland?
A website represents your brand online and helps the growth of your business. Thus, your website should always look perfect and have great features. Users should remember to view and access it again and again.
Why Should You Maintain Your Website Consistently?
No matter how long you've been in business, your website should always look updated with the latest features and meet customer expectations. With yearly maintenance, you can protect your website from bugs and downtime. If you want your website to stay up and running smoothly, you should patch and upgrade any software you use on your site. And many more things to get updated on time.
How much should small business pay for website maintenance in Chicagoland?
You have to pay no fixed price to maintain your website. To recreate your domain and host your website, you must pay approximately $25 per month in the Chicagoland area.
A large business may have a dedicated service and may decide to spend on SEO and website development services. To avail of these services, you must pay up to $5000 per month.
Here is a list of website maintenance fees that you need to pay in the Chicagoland area:
Web Hosting: $3 to $1,000
Domain Name Renewal: $1 to $3
Tech Support: $50 to $3000
Ongoing development: $200 to $5000
Ecommerce system maintenance: $15 to $25
Analysis and reporting: $5 to $15
Site Backup: $3 to $10
Security Scan: Free or up to $100
CMS patches and upgrades: $20 to $200
SSL Certificate: Free or up to $100
SEO: $400 to $1000
The Frequency of Website Maintenance:
Web Hosting: You need a congruous web hosting service for which you pay a monthly or yearly fee.
Ongoing development: To continuously maintain and upgrade your website, you must pay hourly or monthly packages.
Domain Name Renewal: You must renew your domain annually.
Security: A daily scan is required, but you should scan at least once per month.
CMS Patches and Updates: You should upgrade your CMS monthly or at least once a year.
SSL Certificate: Depending on your certificate.
Tech Support: This is a monthly investment for website maintenance.
Analytics and Reporting: You need congruous monthly reports to maintain your website.
Site Backup: Regular backup can be best for website maintenance.
Resource:
https://www.pagetraffic.com/blog/website-maintenance-cost/
https://seodesignchicago.com/website-development-tips/how-much-does-website-maintenance-cost/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
Why Should You Maintain Your Website Consistently?
No matter how long you've been in business, your website should always look updated with the latest features and meet customer expectations. With yearly maintenance, you can protect your website from bugs and downtime. If you want your website to stay up and running smoothly, you should patch and upgrade any software you use on your site. And many more things to get updated on time.
How much should small business pay for website maintenance in Chicagoland?
You have to pay no fixed price to maintain your website. To recreate your domain and host your website, you must pay approximately $25 per month in the Chicagoland area.
A large business may have a dedicated service and may decide to spend on SEO and website development services. To avail of these services, you must pay up to $5000 per month.
Here is a list of website maintenance fees that you need to pay in the Chicagoland area:
Web Hosting: $3 to $1,000
Domain Name Renewal: $1 to $3
Tech Support: $50 to $3000
Ongoing development: $200 to $5000
Ecommerce system maintenance: $15 to $25
Analysis and reporting: $5 to $15
Site Backup: $3 to $10
Security Scan: Free or up to $100
CMS patches and upgrades: $20 to $200
SSL Certificate: Free or up to $100
SEO: $400 to $1000
The Frequency of Website Maintenance:
Web Hosting: You need a congruous web hosting service for which you pay a monthly or yearly fee.
Ongoing development: To continuously maintain and upgrade your website, you must pay hourly or monthly packages.
Domain Name Renewal: You must renew your domain annually.
Security: A daily scan is required, but you should scan at least once per month.
CMS Patches and Updates: You should upgrade your CMS monthly or at least once a year.
SSL Certificate: Depending on your certificate.
Tech Support: This is a monthly investment for website maintenance.
Analytics and Reporting: You need congruous monthly reports to maintain your website.
Site Backup: Regular backup can be best for website maintenance.
Resource:
https://www.pagetraffic.com/blog/website-maintenance-cost/
https://seodesignchicago.com/website-development-tips/how-much-does-website-maintenance-cost/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
398 adminOctober 21, 2022
Napkins To Market
Bringing a product to market is turning your idea into a marketable product, including research, brainstorming, building networks, finding investors, and creating marketing strategies.
Bringing a product to market can seem challenging, but it can also be an exciting and fulfilling journey. Following simple guidelines can help you through the process. How to bring a product to market?
1. Evaluate Your Idea:
After doing a preliminary patent search to make sure your idea doesn't already exist on the market, try evaluating your idea:
• Is it achievable to turn this idea into a product using your skills and abilities?
• Can this product be produced profitably?
• Study the level of competition in the market.
• Does your product stand out in the market?
2. Develop A High-Quality Prototype:
It is essential to develop a high-quality prototype that can impress potential investors. Create the most effective prototype you can use your available skills and resources.
3. Find the Right Market:
Targeting the right audience is crucial in successfully marketing a product. Targeting specific audiences is helpful because you can tailor your marketing tactics to particular types of customers.
4. Evaluate the Cost of Manufacturing:
Once you've assessed the quality of an opinion and decided on your target market, evaluate the cost of turning your idea product. Consider consulting with an industry professional or engineer to estimate the production costs of your opinion.
5. Be Reasonable and Realistic:
When estimating your cost, final retail price, overall budget, and timeline, it's essential to be as reasonable and realistic as possible. Try to be patient, thorough, affordable, and practical in your calculations and estimates to ensure accurate results.
Resource:
https://www.indeed.com/career-advice/career-development/how-to-bring-a-product-to-the-market
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
Bringing a product to market can seem challenging, but it can also be an exciting and fulfilling journey. Following simple guidelines can help you through the process. How to bring a product to market?
1. Evaluate Your Idea:
After doing a preliminary patent search to make sure your idea doesn't already exist on the market, try evaluating your idea:
• Is it achievable to turn this idea into a product using your skills and abilities?
• Can this product be produced profitably?
• Study the level of competition in the market.
• Does your product stand out in the market?
2. Develop A High-Quality Prototype:
It is essential to develop a high-quality prototype that can impress potential investors. Create the most effective prototype you can use your available skills and resources.
3. Find the Right Market:
Targeting the right audience is crucial in successfully marketing a product. Targeting specific audiences is helpful because you can tailor your marketing tactics to particular types of customers.
4. Evaluate the Cost of Manufacturing:
Once you've assessed the quality of an opinion and decided on your target market, evaluate the cost of turning your idea product. Consider consulting with an industry professional or engineer to estimate the production costs of your opinion.
5. Be Reasonable and Realistic:
When estimating your cost, final retail price, overall budget, and timeline, it's essential to be as reasonable and realistic as possible. Try to be patient, thorough, affordable, and practical in your calculations and estimates to ensure accurate results.
Resource:
https://www.indeed.com/career-advice/career-development/how-to-bring-a-product-to-the-market
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
239 adminOctober 10, 2022
Hunting or Farming?
Hunting aims to enter the world, identify potential customers, and close deals. On the other hand, Farming seeks to increase revenue by retaining existing customers and expanding current accounts.
How the Hunter vs. Farmer model works:
When you operate a synchronized hunter-farmer sales model, you'll see significant growth with new customers while retaining the customers you've already closed.
You can't keep deals that aren't closed, and you can't close deals if your best customers are walking out the back door. So, both these roles are essential for the success of your company.
Here's how hunters and farmers work jointly to close and maintain deals in a typical sales process.
Lead Generation and Prospecting | Hunter:
New leads are generated through either inbound or outbound strategies. Hunter sales representatives begin the sales process by researching potential leads and conducting cold outreach.
Qualification | Hunter:
At this point, the alliance has shown some interest in the product. It is the marketer's job to determine if the lead is a good fit and if their product can successfully solve the challenges the information is currently facing.
Sales Pitch and Product Demo | Hunter:
A well-grow sales pitch at this stage is individualized to the prospect's needs and highlights how they will benefit from the purchase. Rather than a monologue, it's a moment to engage prospects and prove your product's value.
Negotiation and Close | Hunter:
Negotiation is usually the hunter's final stage and is where their sales skills are tested. Negotiations can be complex. Hunters must work with their POC to convince stakeholders with budget control that this purchase is worth the money they invested.
Customer Onboarding | Farmer:
Customer Onboarding is usually the final stage for the hunter, and this is where their sales skills are truly tested. Negotiations can be complex. Hunters must work with their POC to convince stakeholders with budget control that this purchase is worth the money they invested.
Retention | Farmer:
Like a real farmer in the field, the role of a sales farmer requires a lot of hard work to cultivate the growing plants and turn them into valuable fruits and vegetables for the company.
Upsell and renew | Farmer:
Hunter and Farmer's sales model is shiny and aligned with your target market and team. Hunter and Farmer contribute to increased sales and a high-value customer base, leading to solid long-term results.
Resource:
https://blog.close.com/hunter-farmer-sales/
https://aircall.io/blog/sales/hunting-farming-customers/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
How the Hunter vs. Farmer model works:
When you operate a synchronized hunter-farmer sales model, you'll see significant growth with new customers while retaining the customers you've already closed.
You can't keep deals that aren't closed, and you can't close deals if your best customers are walking out the back door. So, both these roles are essential for the success of your company.
Here's how hunters and farmers work jointly to close and maintain deals in a typical sales process.
Lead Generation and Prospecting | Hunter:
New leads are generated through either inbound or outbound strategies. Hunter sales representatives begin the sales process by researching potential leads and conducting cold outreach.
Qualification | Hunter:
At this point, the alliance has shown some interest in the product. It is the marketer's job to determine if the lead is a good fit and if their product can successfully solve the challenges the information is currently facing.
Sales Pitch and Product Demo | Hunter:
A well-grow sales pitch at this stage is individualized to the prospect's needs and highlights how they will benefit from the purchase. Rather than a monologue, it's a moment to engage prospects and prove your product's value.
Negotiation and Close | Hunter:
Negotiation is usually the hunter's final stage and is where their sales skills are tested. Negotiations can be complex. Hunters must work with their POC to convince stakeholders with budget control that this purchase is worth the money they invested.
Customer Onboarding | Farmer:
Customer Onboarding is usually the final stage for the hunter, and this is where their sales skills are truly tested. Negotiations can be complex. Hunters must work with their POC to convince stakeholders with budget control that this purchase is worth the money they invested.
Retention | Farmer:
Like a real farmer in the field, the role of a sales farmer requires a lot of hard work to cultivate the growing plants and turn them into valuable fruits and vegetables for the company.
Upsell and renew | Farmer:
Hunter and Farmer's sales model is shiny and aligned with your target market and team. Hunter and Farmer contribute to increased sales and a high-value customer base, leading to solid long-term results.
Resource:
https://blog.close.com/hunter-farmer-sales/
https://aircall.io/blog/sales/hunting-farming-customers/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
422 adminOctober 6, 2022 Youtube Video
5 Tips to Scale up your Agency Painlessly
Scalability is a touchy subject when it comes to agencies. Businesses can grow into brands, but this is not always possible for professional services firms due to the agency model.
Once they hit the ceiling, some agencies can bloat rather than grow into more prominent brands. You will need more people to meet your Agency's growing demands effectively. With the proper steps and ready to grow your business, even a small agency can become a reputable brand. Here we list the essential steps you'll need to follow when scaling your small Agency up Painlessly.
Step 1: Optimize Your Process & Workflow
While trying to grow their business, they often fail to address the most critical step of optimizing their existing processes, which can be costly as some smaller agencies are still developing and changing their workflow. Outline each process step, from accession and onboarding to campaign tracking. The aim is to make the businesses trackable and repeatable, so you don't have to create a whole new process every time. You can break down each campaign or project into outputs and further down into a list of tasks, making it easier for each co-worker to stay on track with their specific tasks to fulfill their responsibilities.
Step 2: Scale Your Service Offering
Scaling your service contribution is another crucial step in scaling your small Agency into a brand. You will provide your clients with services that complement each other instead of going to multiple agencies for a single campaign, saving them time, effort, and resources as they can do everything in one place.
Step 3: Develop Great Relationships
To grow your small Agency into a brand, you need to create a brand perception that differentiates you from other agencies. For this, you must develop a good relationship with your clients. There are many ways to build great relationships for your brand. With industry experts and peers, you can connect with them on social media, interact with their content, ask them the right questions and interview them. It proves how valuable relationships can be to growing your small Agency painlessly.
Step 4: Expand Your Team
When scaling up your Agency, you will naturally need more people. You'll have more time to focal point on other features of the operation if you delegate talent acquisition. Moreover, an expert recruiter will find it easier to narrow down the most viable candidates for different job roles.
Don't hesitate to invest some time and money in training; this will help strengthen your team with highly-qualified professionals who have received the proper training to perform their duties.
Step 5: Remember the Long-Term
Your focus on the bigger picture is essential when growing your company; This is true even if your sights are set on experiencing rapid expansion in the future. Focus on growing your customer base while simultaneously working to improve your company's internal structure. You'll have a better possibility of successfully growing your business and planning for long-term success. Preparation is required, and organization is vital if you want to succeed; so use these tips to continue on track and successfully brand your Agency.
Resources:
https://www.searchenginejournal.com/scale-small-agency-brand/306157/#close
https://www.bookkept.com.au/5-tips-for-quickly-scaling-your-business-and-achieving-repeatable-growth/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
Once they hit the ceiling, some agencies can bloat rather than grow into more prominent brands. You will need more people to meet your Agency's growing demands effectively. With the proper steps and ready to grow your business, even a small agency can become a reputable brand. Here we list the essential steps you'll need to follow when scaling your small Agency up Painlessly.
Step 1: Optimize Your Process & Workflow
While trying to grow their business, they often fail to address the most critical step of optimizing their existing processes, which can be costly as some smaller agencies are still developing and changing their workflow. Outline each process step, from accession and onboarding to campaign tracking. The aim is to make the businesses trackable and repeatable, so you don't have to create a whole new process every time. You can break down each campaign or project into outputs and further down into a list of tasks, making it easier for each co-worker to stay on track with their specific tasks to fulfill their responsibilities.
Step 2: Scale Your Service Offering
Scaling your service contribution is another crucial step in scaling your small Agency into a brand. You will provide your clients with services that complement each other instead of going to multiple agencies for a single campaign, saving them time, effort, and resources as they can do everything in one place.
Step 3: Develop Great Relationships
To grow your small Agency into a brand, you need to create a brand perception that differentiates you from other agencies. For this, you must develop a good relationship with your clients. There are many ways to build great relationships for your brand. With industry experts and peers, you can connect with them on social media, interact with their content, ask them the right questions and interview them. It proves how valuable relationships can be to growing your small Agency painlessly.
Step 4: Expand Your Team
When scaling up your Agency, you will naturally need more people. You'll have more time to focal point on other features of the operation if you delegate talent acquisition. Moreover, an expert recruiter will find it easier to narrow down the most viable candidates for different job roles.
Don't hesitate to invest some time and money in training; this will help strengthen your team with highly-qualified professionals who have received the proper training to perform their duties.
Step 5: Remember the Long-Term
Your focus on the bigger picture is essential when growing your company; This is true even if your sights are set on experiencing rapid expansion in the future. Focus on growing your customer base while simultaneously working to improve your company's internal structure. You'll have a better possibility of successfully growing your business and planning for long-term success. Preparation is required, and organization is vital if you want to succeed; so use these tips to continue on track and successfully brand your Agency.
Resources:
https://www.searchenginejournal.com/scale-small-agency-brand/306157/#close
https://www.bookkept.com.au/5-tips-for-quickly-scaling-your-business-and-achieving-repeatable-growth/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
365 adminSeptember 30, 2022
How to Define your Product Idea in 5 Easy Steps
A great product idea is the first step to becoming a leading entrepreneur in your industry. But it takes a lot of attempt and creativity to enter the manufacturing process and release the product to potential customers. This article explains the benefits of product conceptualization, the steps you need to take to create a product idea, and lists some tips for inventing your own.
1. What Kind of Idea is it?
Until you know your idea could be the next Tetrapak or Post-it, an objective opinion will help confirm what chance it has of getting it off the drawing board. Find someone whose opinion you value (preferably an experienced product designer or business-minded person) and ask them.
Following are the types of questions you may want to challenge.
What is the problem?
Starting with the problem it solves:
• How did the idea come about?
• What provoked or motivated it?
• Is it rooted in a situation you encountered or noticed?
• Is it because of something you do?
• Is it technology-led? See something inspiring and want to use it in a different application?
• Have you researched your market? What is its price?
• What benefits does your idea bring to people?
• How would you describe its key features?
Study your competition
• What's already out there and its success
Differentiation
• How is your solution different from others?
• Why choose your brand or product?
• Does it use better materials?
Managers with sufficient experience and a strategic vision of the company, competition, clients, and suppliers are critical to this process.
2. Measuring the Opportunity:
Once you have gathered information about market trends and your strategic objectives, the next step is to analyse the product-ready segments and predict future buying habits as closely as possible.
3. Develop the Concept:
In this phase, the new product concept is refined to meet the needs of potential customers and stand out from the competition. How can this be achieved? Get opinions from leading users who can feel the market's future needs. Also, rely on a team with proficiency in various disciplines: design and production people for technical requirements, marketing experts to reach customers, and finance and management departments to determine the funds available.
4. Testing, Product:
You need to build your prototype and evaluate how well it works. Is your product:
• Offer a series of features that meet customer needs?
• Reach the market at the right time?
• Work efficiently concerning development and production costs?
• Maintain a healthy balance between launch cost and product profitability?
5. Position and Launch:
After designing an in-depth study of the product, the next step is to decide on its strategic position. How do you want potential customers to observe the product? At this stage, one must consider financial, functional, and emotional factors.
Traditionally, functional innovations were a highlight in new products. But this has become less defensible in the current environment, as technological advances allow competitors to respond and innovations to enter the market quickly. When competing products have the same price and features, the difference is mainly due to an emotional factor. It is at the heart of the relevance of brand image, communication, and the so-called intangible attributes of a service or product.
Resource:
https://www.forbes.com/sites/iese/2016/06/01/five-steps-to-develop-a-new-product/?sh=51fc6b492eef
https://www.imaginationfactory.co.uk/blog/post/3968/Idea-to-Product-in-5-Steps/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
1. What Kind of Idea is it?
Until you know your idea could be the next Tetrapak or Post-it, an objective opinion will help confirm what chance it has of getting it off the drawing board. Find someone whose opinion you value (preferably an experienced product designer or business-minded person) and ask them.
Following are the types of questions you may want to challenge.
What is the problem?
Starting with the problem it solves:
• How did the idea come about?
• What provoked or motivated it?
• Is it rooted in a situation you encountered or noticed?
• Is it because of something you do?
• Is it technology-led? See something inspiring and want to use it in a different application?
• Have you researched your market? What is its price?
• What benefits does your idea bring to people?
• How would you describe its key features?
Study your competition
• What's already out there and its success
Differentiation
• How is your solution different from others?
• Why choose your brand or product?
• Does it use better materials?
Managers with sufficient experience and a strategic vision of the company, competition, clients, and suppliers are critical to this process.
2. Measuring the Opportunity:
Once you have gathered information about market trends and your strategic objectives, the next step is to analyse the product-ready segments and predict future buying habits as closely as possible.
3. Develop the Concept:
In this phase, the new product concept is refined to meet the needs of potential customers and stand out from the competition. How can this be achieved? Get opinions from leading users who can feel the market's future needs. Also, rely on a team with proficiency in various disciplines: design and production people for technical requirements, marketing experts to reach customers, and finance and management departments to determine the funds available.
4. Testing, Product:
You need to build your prototype and evaluate how well it works. Is your product:
• Offer a series of features that meet customer needs?
• Reach the market at the right time?
• Work efficiently concerning development and production costs?
• Maintain a healthy balance between launch cost and product profitability?
5. Position and Launch:
After designing an in-depth study of the product, the next step is to decide on its strategic position. How do you want potential customers to observe the product? At this stage, one must consider financial, functional, and emotional factors.
Traditionally, functional innovations were a highlight in new products. But this has become less defensible in the current environment, as technological advances allow competitors to respond and innovations to enter the market quickly. When competing products have the same price and features, the difference is mainly due to an emotional factor. It is at the heart of the relevance of brand image, communication, and the so-called intangible attributes of a service or product.
Resource:
https://www.forbes.com/sites/iese/2016/06/01/five-steps-to-develop-a-new-product/?sh=51fc6b492eef
https://www.imaginationfactory.co.uk/blog/post/3968/Idea-to-Product-in-5-Steps/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
379 adminSeptember 27, 2022 Youtube Video
Choosing The Right Development Company
To thrive today, a venture of all sizes must provide metamorphic digital experiences to its customers. Because of the widespread use of software-driven solutions in our culture and the merging of tools into every part of our lives, businesses are compelled to divert resources away from core operations and improve digital experiences. Consumer expectations have increased due to digital platforms' convenience and timely support. Companies must now emphasize digital transformation to remain competitive.
How to Select the Best Custom Software Development Firm:
The most crucial factor in selecting a custom software development business should be that the partner complements and enhances an organization's existing capabilities and knowledge.
Regarding product development, coordinators and project leaders will rely on a multi-disciplinary team to design and produce the most refined product feasible for the enterprise's demands. A staff with a comprehensive set of skills will provide the most transparent and seamless experience. They have spent numerous hours honing talents beyond the basics and learning what it takes to go above and beyond. When looking to outsource software development, company leaders should consider the following essential skill areas:
1. Obtain Referrals from Others:
Speak with others in your network to get recommendations for custom software developers. It will expedite the process of picking possible custom software developers and assist you in gathering honest comments about them.
2. Speak about Coding:
The standard of the coding will have a direct collision with the quality of the appeal produced. Discuss the level to be maintained when coding with the bespoke software developers.
Mark your guidelines as -
• No buggy or resource-intensive code
• More Lean coding, for example.
3. Examine the Company Portfolio:
Examine a handful of the previous projects to get a sense of the types of applications on which the software engineers worked. Do you know why? The cause is as follows:
Custom software development organizations that have worked on numerous projects have a proven and tested process for project completion. On the contradictory, because of their lack of expertise, new software development firms are still in the process of building techniques. As a result, they are unknown of the issues that may arise during the software development lifecycle.
Consider the scope of your software development project. Most custom software development firms prefer taking on projects of a specific size, such as multi-year or multi-enterprise initiatives.
4. Comprehend Various Software Systems:
Learn about several software development technologies, such as Windows and UNIX. Choose the technology you want to build based on its qualities.
Examine the company's development technology experience; this is important if you create your project on a specific software system.
5. Concentrate on Delivery Time:
Choose a custom software development business with a track record of meeting deadlines. This software will not only give you and your team ample time to test the program and report any defects (if any), but it will also allow your personnel to train and orient themselves to better use the application.
Resource:
https://www.netsolutions.com/insights/choosing-the-right-software-development-company/
https://www.corelynx.com/blog/10-tips-choose-right-custom-software-development-company/
https://www.dewsolutions.in/tips-choosing-software-development-company/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
How to Select the Best Custom Software Development Firm:
The most crucial factor in selecting a custom software development business should be that the partner complements and enhances an organization's existing capabilities and knowledge.
Regarding product development, coordinators and project leaders will rely on a multi-disciplinary team to design and produce the most refined product feasible for the enterprise's demands. A staff with a comprehensive set of skills will provide the most transparent and seamless experience. They have spent numerous hours honing talents beyond the basics and learning what it takes to go above and beyond. When looking to outsource software development, company leaders should consider the following essential skill areas:
1. Obtain Referrals from Others:
Speak with others in your network to get recommendations for custom software developers. It will expedite the process of picking possible custom software developers and assist you in gathering honest comments about them.
2. Speak about Coding:
The standard of the coding will have a direct collision with the quality of the appeal produced. Discuss the level to be maintained when coding with the bespoke software developers.
Mark your guidelines as -
• No buggy or resource-intensive code
• More Lean coding, for example.
3. Examine the Company Portfolio:
Examine a handful of the previous projects to get a sense of the types of applications on which the software engineers worked. Do you know why? The cause is as follows:
Custom software development organizations that have worked on numerous projects have a proven and tested process for project completion. On the contradictory, because of their lack of expertise, new software development firms are still in the process of building techniques. As a result, they are unknown of the issues that may arise during the software development lifecycle.
Consider the scope of your software development project. Most custom software development firms prefer taking on projects of a specific size, such as multi-year or multi-enterprise initiatives.
4. Comprehend Various Software Systems:
Learn about several software development technologies, such as Windows and UNIX. Choose the technology you want to build based on its qualities.
Examine the company's development technology experience; this is important if you create your project on a specific software system.
5. Concentrate on Delivery Time:
Choose a custom software development business with a track record of meeting deadlines. This software will not only give you and your team ample time to test the program and report any defects (if any), but it will also allow your personnel to train and orient themselves to better use the application.
Resource:
https://www.netsolutions.com/insights/choosing-the-right-software-development-company/
https://www.corelynx.com/blog/10-tips-choose-right-custom-software-development-company/
https://www.dewsolutions.in/tips-choosing-software-development-company/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
466 adminSeptember 20, 2022 Youtube Video
5 Best Recommendations for WP Hosting
Web hosting is a crucial component of any successful website that is frequently disregarded. Choosing the best WordPress hosting for your requirements will boost your SEO and revenue. Several types of WordPress hosting are accessible, including free, shared, VPS, dedicated, and managed WordPress hosting. This guide helps you select the best WordPress hosting for your website.
Bluehost:
Bluehost, one of the oldest web providers founded in 1996, has grown to become the most prominent brand name in WordPress hosting. They are an authorized 'WordPress' hosting service. Your website will not slow with Bluehost, even when there is a lot of traffic. Their skilled support is available 24 hours a day, seven days a week, via phone, email, or live chat. They are the best web hosting provider for small enterprises. In addition, WPBeginner users will receive a 63% discount, a free domain, free SSL, and a free site builder with templates.
SiteGround:
SiteGround is a well-known and highly rated hosting company in the WordPress community. They offer one-of-a-kind in-house WordPress speed and security solutions to ensure your site is as quickly and securely. They are regarded in the market for providing the best round-the-clock assistance, being an official hosting provider for 'WordPress.', which results in hosting the WPBeginner website with SiteGround. Automatic updates, daily backups, built-in WP caching, free CDN, free SSL, one-click staging, and GIT version control are among the SiteGround services, among the very few firms providing location-specific hosting, with 6 data centers in the United States, Europe, Asia, and Australia.
DreamHost:
DreamHost has been in business for 18 years and is well-known for making web hosting simple. You get a bespoke dashboard, 1-click WordPress installation, automatic WordPress updates, unlimited space, unlimited bandwidth, and complimentary SSDs that speed up your site by 200%. Over 1.5 million WordPress blogs and websites are hosted with DreamHost. They are also an official WordPress hosting provider. WPBeginner customers receive an exceptional 72% discount and a free domain and SSL certificate.
Hostinger:
Hostinger is quickly becoming a household name in the WordPress hosting sector. They provide:
• Low-cost hosting.
• Live chat assistance 24 hours a day.
• A solid website hosting platform.
Hostinger includes:
• A one-click WordPress installation.
• Managed automatic updates.
• Increased security.
• A free CDN.
• WordPress speed acceleration.
• Free site migration.
They also provide geolocation hosting, with a choice of 7 data centers in the United States, Europe, Asia, and South America. Hostinger has 29 million customers in 178 countries. In addition, they have a special 80% discount for WPBeginner readers, free SSL, and a free domain name.
HostGator:
HostGator is thus far the best web provider, hosting over 10 million domains. In our opinion, every website owner must use WordPress for the following reasons:
One-click installation
99.9% uptime guarantee
24/7 hour support
They are the best web hosting for businesses, in our opinion.
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
Bluehost:
Bluehost, one of the oldest web providers founded in 1996, has grown to become the most prominent brand name in WordPress hosting. They are an authorized 'WordPress' hosting service. Your website will not slow with Bluehost, even when there is a lot of traffic. Their skilled support is available 24 hours a day, seven days a week, via phone, email, or live chat. They are the best web hosting provider for small enterprises. In addition, WPBeginner users will receive a 63% discount, a free domain, free SSL, and a free site builder with templates.
SiteGround:
SiteGround is a well-known and highly rated hosting company in the WordPress community. They offer one-of-a-kind in-house WordPress speed and security solutions to ensure your site is as quickly and securely. They are regarded in the market for providing the best round-the-clock assistance, being an official hosting provider for 'WordPress.', which results in hosting the WPBeginner website with SiteGround. Automatic updates, daily backups, built-in WP caching, free CDN, free SSL, one-click staging, and GIT version control are among the SiteGround services, among the very few firms providing location-specific hosting, with 6 data centers in the United States, Europe, Asia, and Australia.
DreamHost:
DreamHost has been in business for 18 years and is well-known for making web hosting simple. You get a bespoke dashboard, 1-click WordPress installation, automatic WordPress updates, unlimited space, unlimited bandwidth, and complimentary SSDs that speed up your site by 200%. Over 1.5 million WordPress blogs and websites are hosted with DreamHost. They are also an official WordPress hosting provider. WPBeginner customers receive an exceptional 72% discount and a free domain and SSL certificate.
Hostinger:
Hostinger is quickly becoming a household name in the WordPress hosting sector. They provide:
• Low-cost hosting.
• Live chat assistance 24 hours a day.
• A solid website hosting platform.
Hostinger includes:
• A one-click WordPress installation.
• Managed automatic updates.
• Increased security.
• A free CDN.
• WordPress speed acceleration.
• Free site migration.
They also provide geolocation hosting, with a choice of 7 data centers in the United States, Europe, Asia, and South America. Hostinger has 29 million customers in 178 countries. In addition, they have a special 80% discount for WPBeginner readers, free SSL, and a free domain name.
HostGator:
HostGator is thus far the best web provider, hosting over 10 million domains. In our opinion, every website owner must use WordPress for the following reasons:
One-click installation
99.9% uptime guarantee
24/7 hour support
They are the best web hosting for businesses, in our opinion.
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
401 adminSeptember 19, 2022
Top 5 Design Tools While Doing the UIUX for your Product
UI and UX are two critical aspects of design (UX). Both are about people who use a product but see things differently. UI is concerned with the visual aspects of how a person interacts with a product, such as typography, colors, menus, etc. UX, on the other hand, is more to do with how the user interacts with the product. The two are linked and sometimes created together, yet significant variances exist. Details of the UI design are determined after the UX.
1. Sketch:
Sketch bills itself as an all-in-one designer's toolbox. It sought to cover every aspect of the design process. It also merges with your existing applications and has over 700 extensions - helpers, plugins, and integrations.
The sketch started as a Mac-only app but has since expanded to include a web version with capabilities operating in any web browser. However, it still lacks a dedicated Windows app.
2. Adobe XD 2:
Adobe graphic products, such as Photoshop and Illustrator, are well-known in the design community. These Adobe Creative Cloud flagship apps are beneficial to UX/UI designers. Photoshop can edit, composite, and create photos, graphics, and art. Adobe Illustrator is a fantastic tool for generating vector graphics and illustrations.
3. Balsamiq:
Balsamiq is a UI wireframing application that simulates sketching on a notepad or whiteboard on a computer. It might help you think about and discuss the structure of the software or website you're developing. Of course, before you finalize your visual design or write any code, you'll want to identify a solid interface structure. Balsamiq forces you to concentrate on form and substance rather than becoming side-tracked by colors and other elements too soon.
4. InVision Freehand:
InVision Freehand is an online whiteboard that is centralized. While it has various applications inside a company, it is beneficial for design teams. You can connect every aspect of design with an inclusive, collaborative hub. Indeed, stakeholders and users are then brought directly into the design process.
Every project stage is more creative, collaborative, and inclusive with Freehand. Every step of the design process includes brainstorming, strategy and planning, wireframes and flowcharts, productive meetings, and research and design.
5. Axure RP:
Axure RP empowers UX experts to create realistic, functioning prototypes with an infinite number of event triggers, conditions, and actions to experiment with digital experiences. In addition to prosperous, functional UX prototypes, you can generate diagrams, customer journeys, wireframes, and other UX documentation.
Interactions can be triggered by mouse, touch, and keyboard events. You can then add conditions and variables to further your prototypes.
Resource:
https://influencermarketinghub.com/ux-ui-design-tools/
https://webflow.com/blog/ui-ux-design-tools
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
1. Sketch:
Sketch bills itself as an all-in-one designer's toolbox. It sought to cover every aspect of the design process. It also merges with your existing applications and has over 700 extensions - helpers, plugins, and integrations.
The sketch started as a Mac-only app but has since expanded to include a web version with capabilities operating in any web browser. However, it still lacks a dedicated Windows app.
2. Adobe XD 2:
Adobe graphic products, such as Photoshop and Illustrator, are well-known in the design community. These Adobe Creative Cloud flagship apps are beneficial to UX/UI designers. Photoshop can edit, composite, and create photos, graphics, and art. Adobe Illustrator is a fantastic tool for generating vector graphics and illustrations.
3. Balsamiq:
Balsamiq is a UI wireframing application that simulates sketching on a notepad or whiteboard on a computer. It might help you think about and discuss the structure of the software or website you're developing. Of course, before you finalize your visual design or write any code, you'll want to identify a solid interface structure. Balsamiq forces you to concentrate on form and substance rather than becoming side-tracked by colors and other elements too soon.
4. InVision Freehand:
InVision Freehand is an online whiteboard that is centralized. While it has various applications inside a company, it is beneficial for design teams. You can connect every aspect of design with an inclusive, collaborative hub. Indeed, stakeholders and users are then brought directly into the design process.
Every project stage is more creative, collaborative, and inclusive with Freehand. Every step of the design process includes brainstorming, strategy and planning, wireframes and flowcharts, productive meetings, and research and design.
5. Axure RP:
Axure RP empowers UX experts to create realistic, functioning prototypes with an infinite number of event triggers, conditions, and actions to experiment with digital experiences. In addition to prosperous, functional UX prototypes, you can generate diagrams, customer journeys, wireframes, and other UX documentation.
Interactions can be triggered by mouse, touch, and keyboard events. You can then add conditions and variables to further your prototypes.
Resource:
https://influencermarketinghub.com/ux-ui-design-tools/
https://webflow.com/blog/ui-ux-design-tools
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
254 adminSeptember 16, 2022
How Much Should Agency Margins Really Be
Setting a reasonable gross profit target is the first step toward your marketing agency's success. It can assist you in strategically pricing your marketing services, tracking how well you use your company's resources to deliver your services, and assessing your sales and marketing expenses.
Setting a goal, on the other hand, is insufficient. You must also keep track of it every month, allowing you to identify problems and patterns in your business. A shift in gross margin might signal various issues, including difficulty with a specific client or cost overruns for the organization. It can also display profitability patterns and how your company compares to industry norms.
What is the true profitability of your advertising agency?
The average marketing agency makes a net margin of 6 to 10%, with digital agencies reporting significantly higher margins of approximately 20%. In rare circumstances, corporate advertising companies declare profit margins up to 40%.
There are many possibilities for improvement in the marketing profession. If your agency is in the lower range — between 6 and 15% — a few strategic improvements could significantly enhance your profits.
What exactly is a decent profit margin?
According to an NYU analysis of US margins, the average net profit margin across industries is 7.71%. However, this does not imply that your superlative profit margin will be the same as this figure.
As a general guideline, 5% is considered a low margin, 10% is regarded as a good margin, and 20% is considered a significant margin. However, a one-size-fits-all strategy is not the most excellent method to define profitability targets for your organization.
On the other hand, consulting firms and software-as-a-service (SaaS) companies typically have substantial gross margins. These companies have lower operational costs, little inventory, and require less cash to get started. Companies that offer high-priced items, such as jewellery stores, may also fall under this category.
Profit margins are also affected by a company's age and size. Profit margins in new enterprises are frequently higher than in large or established businesses. There are fewer sales, fewer employees, and hence lower overhead expenditures. Margins typically shrink as businesses expand.
Margins for enterprises in the same industry can also be affected by geography. For example, a tech company in San Francisco will have vastly different rent and payroll expenditures than a tech company in Dallas.
Finally, a healthy profit margin is determined by your growth objectives. If you want to attract investors, significant finance equipment buys this quarter, or grow your services, and you'll need to boost your margins.
Resource:
https://www.brex.com/blog/what-is-a-good-profit-margin/#:~:text=As%20a%20rule%20of%20thumb,and%20retailers%20are%20low%2Dmargin
https://www.askcody.com/blog/advertising-agency-profitability-field-guide#:~:text=The%20average%20marketing%20agency%20earns,as%20high%20as%2040%20percent
https://agencyanalytics.com/blog/agency-margins
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
Setting a goal, on the other hand, is insufficient. You must also keep track of it every month, allowing you to identify problems and patterns in your business. A shift in gross margin might signal various issues, including difficulty with a specific client or cost overruns for the organization. It can also display profitability patterns and how your company compares to industry norms.
What is the true profitability of your advertising agency?
The average marketing agency makes a net margin of 6 to 10%, with digital agencies reporting significantly higher margins of approximately 20%. In rare circumstances, corporate advertising companies declare profit margins up to 40%.
There are many possibilities for improvement in the marketing profession. If your agency is in the lower range — between 6 and 15% — a few strategic improvements could significantly enhance your profits.
What exactly is a decent profit margin?
According to an NYU analysis of US margins, the average net profit margin across industries is 7.71%. However, this does not imply that your superlative profit margin will be the same as this figure.
As a general guideline, 5% is considered a low margin, 10% is regarded as a good margin, and 20% is considered a significant margin. However, a one-size-fits-all strategy is not the most excellent method to define profitability targets for your organization.
On the other hand, consulting firms and software-as-a-service (SaaS) companies typically have substantial gross margins. These companies have lower operational costs, little inventory, and require less cash to get started. Companies that offer high-priced items, such as jewellery stores, may also fall under this category.
Profit margins are also affected by a company's age and size. Profit margins in new enterprises are frequently higher than in large or established businesses. There are fewer sales, fewer employees, and hence lower overhead expenditures. Margins typically shrink as businesses expand.
Margins for enterprises in the same industry can also be affected by geography. For example, a tech company in San Francisco will have vastly different rent and payroll expenditures than a tech company in Dallas.
Finally, a healthy profit margin is determined by your growth objectives. If you want to attract investors, significant finance equipment buys this quarter, or grow your services, and you'll need to boost your margins.
Resource:
https://www.brex.com/blog/what-is-a-good-profit-margin/#:~:text=As%20a%20rule%20of%20thumb,and%20retailers%20are%20low%2Dmargin
https://www.askcody.com/blog/advertising-agency-profitability-field-guide#:~:text=The%20average%20marketing%20agency%20earns,as%20high%20as%2040%20percent
https://agencyanalytics.com/blog/agency-margins
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
541 adminSeptember 15, 2022
Domain Expertise or Verbosity
Domain expertise is a term you are probably familiar with but may not fully understand. Domain expertise is simple to grasp and may be highly beneficial when applied to your Customer Success role.
Domain expertise, when used correctly, can help you gain a deeper understanding of your clients, their goals, and the particular concerns and challenges they encounter. It will also assist you in determining how your clients may effectively utilize your product, ensuring that you become a trusted consultant to your customers. The good news is that you can expand your domain expertise and optimize your value to your customers.
What exactly is Domain Expertise?
Many businesses employ the term "domain expertise." It refers to expert knowledge in a specific sector, such as data science, healthcare, education, or anything else. You may have gained domain expertise in a particular area from a previous role before working in Customer achievement, or you may have completed some instruction or continuing education that qualifies you as a domain expert in a subject.
How Does Domain Expertise Affect Your Customer Success Role?
As a Customer Success Manager, you must have at least a basic knowledge of your customers and their industries. To successfully serve your clients as a Customer Success Manager, you must understand the inner workings of their organizations and be able to speak the language of their industries.
Beyond fundamental competency, however, there is domain expertise. Every customer you meet in Customer Success will have a distinct perspective, which means they will have specific demands and will most likely use different elements of your product. If you have a domain experience in your customers and their sectors, you will undoubtedly be a better Customer Success Manager than someone who does not. Domain expertise will assist you in better understanding and meeting their needs.
How to Gain Domain Knowledge in Your Customers' Industries?
You have a significant edge if you already have a domain experience in your customers' industry, but what if you don't have this experience?
It is entirely possible to develop domain expertise. Here are some pointers to help you gain domain expertise in your customers' industries:
Please do your homework: You can learn much about your consumers and their industries through web research. For example, you can know how they serve their clients, how their products are used, and how their sector is doing.
Look for someone to help you: A colleague or manager in your organization may be a domain specialist on the domain you are working on and can shed some light.
Use internal resources: Do other teams in your firm, such as the Sales team, receive training or materials to help them with specialized industries? See whether your colleagues are willing to share such resources.
Know your product: Understanding your product and how your customers might use it is critical. The more you know your product beyond its basic capabilities, the better you'll be of use to your clients in getting the most out of it.
Resource:
https://successcoaching.co/blog/domain-expertise
https://softwareengineering.stackexchange.com/questions/396842/domain-driven-naming-is-too-long-and-verbose
https://towardsdatascience.com/domain-expertise-why-is-it-important-for-data-scientists-2d6a406d544d
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
Domain expertise, when used correctly, can help you gain a deeper understanding of your clients, their goals, and the particular concerns and challenges they encounter. It will also assist you in determining how your clients may effectively utilize your product, ensuring that you become a trusted consultant to your customers. The good news is that you can expand your domain expertise and optimize your value to your customers.
What exactly is Domain Expertise?
Many businesses employ the term "domain expertise." It refers to expert knowledge in a specific sector, such as data science, healthcare, education, or anything else. You may have gained domain expertise in a particular area from a previous role before working in Customer achievement, or you may have completed some instruction or continuing education that qualifies you as a domain expert in a subject.
How Does Domain Expertise Affect Your Customer Success Role?
As a Customer Success Manager, you must have at least a basic knowledge of your customers and their industries. To successfully serve your clients as a Customer Success Manager, you must understand the inner workings of their organizations and be able to speak the language of their industries.
Beyond fundamental competency, however, there is domain expertise. Every customer you meet in Customer Success will have a distinct perspective, which means they will have specific demands and will most likely use different elements of your product. If you have a domain experience in your customers and their sectors, you will undoubtedly be a better Customer Success Manager than someone who does not. Domain expertise will assist you in better understanding and meeting their needs.
How to Gain Domain Knowledge in Your Customers' Industries?
You have a significant edge if you already have a domain experience in your customers' industry, but what if you don't have this experience?
It is entirely possible to develop domain expertise. Here are some pointers to help you gain domain expertise in your customers' industries:
Please do your homework: You can learn much about your consumers and their industries through web research. For example, you can know how they serve their clients, how their products are used, and how their sector is doing.
Look for someone to help you: A colleague or manager in your organization may be a domain specialist on the domain you are working on and can shed some light.
Use internal resources: Do other teams in your firm, such as the Sales team, receive training or materials to help them with specialized industries? See whether your colleagues are willing to share such resources.
Know your product: Understanding your product and how your customers might use it is critical. The more you know your product beyond its basic capabilities, the better you'll be of use to your clients in getting the most out of it.
Resource:
https://successcoaching.co/blog/domain-expertise
https://softwareengineering.stackexchange.com/questions/396842/domain-driven-naming-is-too-long-and-verbose
https://towardsdatascience.com/domain-expertise-why-is-it-important-for-data-scientists-2d6a406d544d
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
260 adminSeptember 13, 2022
Top 5 Plugins for your Agency’s Small Business Clients
How can one know which plugins provide the best actual value?
Web designers and digital marketers are constantly confronted with websites that host dozens of plugins incompatible with one another. These plugins are no longer supported by WordPress or are so intricately customized that touching them imperils the website.
How do you decide which plugins are worth it if you're constructing or maintaining WordPress sites for clients?
Let's take a peek at some of our favorites down below:
Atari: Atari's WordPress integration is one of the most excellent options for firms that work with clients.
Atari was initially designed as a visual feedback tool to assist agencies and developers in communicating more effectively and handling clients' demands more quickly and efficiently.
Atari evolved until we decided to transition to a complete SaaS model. Atari makes website management exceedingly simple for agency owners. There are two critical components:
ManageWP
According to Sucuri's newest hacked website report, WordPress websites remain the most popular targets for hackers. When you think about it, it makes dialectic. WordPress is the most popular CMS, and its flaws are well-known. So, why wouldn't hackers choose the simple path?
Just because WordPress has a target on its back doesn't imply your clients' websites should be vulnerable to hackers. What you can do is as follows:
A site's comprehensive security should always include server-side safeguards such as a firewall and SSL certificate. That is your first line of defense.
Contact Form by WPForms
Every website must have specific pages and functionalities. The Contact page and contact form for a case are non-negotiable.
The contact form is a quick, straightforward, and convenient way for visitors to contact individuals on the other side of a website.
Because of its critical function in online communication, you must be cautious about whatever contact form plugin you pick.
InfiniteWP
Managing a large number of websites can be difficult. Managing backups, changes, and databases for various customers might be challenging.
It's a lot easier with InfiniteWP.
This free plugin enables users to administer an unlimited number of WordPress domains from their server, easing their tasks and eliminating some of the difficulties above. InfiniteWP is a time-saving solution for all those "busy" jobs that are vital but time-consuming.
UpdraftPlus 3
Backups and security are inextricably linked. One cannot exist without the other.
And, while I've heard the brawl that you don't need a backup plugin if your web server does it for you, I disagree.
I insist on using a WordPress backup plugin because I believe in failover. You should consistently have a backup plan or system in place for everything you do (including backups for backups) because you never know when one aspect of your business will fail or be lost.
You have complete control over how all the time your website is backed up and where those backups are saved using Updraft Plus.
Resource:
https://mediatemple.net/blog/web-development-tech/7-essential-wordpress-plugins-for-a-new-clients-website/
https://www.searchenginejournal.com/top-wordpress-plugins-for-agencies/263137/
https://atarim.io/blog/wordpress-plugins-for-agencies/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
Web designers and digital marketers are constantly confronted with websites that host dozens of plugins incompatible with one another. These plugins are no longer supported by WordPress or are so intricately customized that touching them imperils the website.
How do you decide which plugins are worth it if you're constructing or maintaining WordPress sites for clients?
Let's take a peek at some of our favorites down below:
Atari: Atari's WordPress integration is one of the most excellent options for firms that work with clients.
Atari was initially designed as a visual feedback tool to assist agencies and developers in communicating more effectively and handling clients' demands more quickly and efficiently.
Atari evolved until we decided to transition to a complete SaaS model. Atari makes website management exceedingly simple for agency owners. There are two critical components:
ManageWP
According to Sucuri's newest hacked website report, WordPress websites remain the most popular targets for hackers. When you think about it, it makes dialectic. WordPress is the most popular CMS, and its flaws are well-known. So, why wouldn't hackers choose the simple path?
Just because WordPress has a target on its back doesn't imply your clients' websites should be vulnerable to hackers. What you can do is as follows:
A site's comprehensive security should always include server-side safeguards such as a firewall and SSL certificate. That is your first line of defense.
Contact Form by WPForms
Every website must have specific pages and functionalities. The Contact page and contact form for a case are non-negotiable.
The contact form is a quick, straightforward, and convenient way for visitors to contact individuals on the other side of a website.
Because of its critical function in online communication, you must be cautious about whatever contact form plugin you pick.
InfiniteWP
Managing a large number of websites can be difficult. Managing backups, changes, and databases for various customers might be challenging.
It's a lot easier with InfiniteWP.
This free plugin enables users to administer an unlimited number of WordPress domains from their server, easing their tasks and eliminating some of the difficulties above. InfiniteWP is a time-saving solution for all those "busy" jobs that are vital but time-consuming.
UpdraftPlus 3
Backups and security are inextricably linked. One cannot exist without the other.
And, while I've heard the brawl that you don't need a backup plugin if your web server does it for you, I disagree.
I insist on using a WordPress backup plugin because I believe in failover. You should consistently have a backup plan or system in place for everything you do (including backups for backups) because you never know when one aspect of your business will fail or be lost.
You have complete control over how all the time your website is backed up and where those backups are saved using Updraft Plus.
Resource:
https://mediatemple.net/blog/web-development-tech/7-essential-wordpress-plugins-for-a-new-clients-website/
https://www.searchenginejournal.com/top-wordpress-plugins-for-agencies/263137/
https://atarim.io/blog/wordpress-plugins-for-agencies/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
331 adminSeptember 12, 2022 Youtube Video
Azure
The Azure cloud platform consists of more than 100 products and services that bring innovative ideas to life—to solve today's issues and create the future. Build, execute, and manage apps across various clouds, on-premises, and at the edge using your preferred tools and frameworks.
Microsoft Azure:
Azure is an online portal allowing you to access and manage Microsoft's cloud services and resources. These services and tools include storing and converting your data according to your needs. All you need to access these resources and services is an active internet connection and the ability to log on to the Azure portal.
Azure should be known for the following:
• It was released on February 1, 2010, much later than its primary competition, AWS.
• It's free to start and operates on a pay-per-use approach, which means you only pay for the services you utilize.
• Surprisingly, 80 percent of Fortune 500 organizations employ Azure services for cloud computing.
• Java, Node Js, and C# are the programming languages Azure supports.
• Another advantage of Azure is its global network of data centers. 42 Azure data centers are located worldwide, making it the cloud platform with the most data centers. In addition, Azure plans to add 12 more data centers, bringing the total number of data centers to 54 shortly.
What are the Different Azure Services, and How Does Azure Work?
Azure offers over 200 services organized into 18 categories. These include computing, networking, storage, IoT, migration, mobile, analytics, containers, artificial intelligence, machine learning, integration, management tools, developer tools, security, databases, DevOps, media identification, and web services.
Some of the essential Azure services by category are:
Computer Services:
The term compute here refers to the computing resource hosting model on which our program operates. Azure compute services are roughly classified into three types.
Infrastructure as a Service (IaaS)
Platform as a service (PaaS)
Ineffective services
The Azure virtual machine is the essential building block. We can deploy multiple services, such as Windows and Linux, within the Azure cloud using Azure virtual machines. When we implement a virtual machine, each virtual machine will have its operating system and data disc.
Virtual Machine:
This service lets you quickly establish a virtual computer in Windows, Linux, or any other configuration.
Cloud Computing:
This service allows you to build scalable cloud apps. Azure handles everything after the application is deployed, including provisioning, load balancing, and health monitoring.
Service Fabric:
Service fabric dramatically simplifies the process of establishing a microservice. A microservice is a programmer that incorporates additional smaller apps that are packaged together.
Azure for disaster recovery and backup:
Certain businesses use Azure for data backup and disaster recovery. Azure may also be used as a substitute for a company's data center.
Many businesses operate most of their business apps in Azure than investing in local servers and storage.
Microsoft has Azure data centers placed all around the world to assure availability. Microsoft Azure services are offered in 55 regions and 140 countries as of January 2020. Regrettably, not all services are accessible in every location. As a result, Azure customers must ensure that their workloads and data storage locations adhere to applicable compliance standards or other regulations.
Resource:
https://www.simplilearn.com/tutorials/azure-tutorial/what-is-azure
https://azure.microsoft.com/en-in/resources/cloud-computing-dictionary/what-is-azure/?&ef_id=Cj0KCQjwuaiXBhCCARIsAKZLt3muuRvCcUJ_BuC9V6CesTnwDBHdWupsO7kzUzuj6qekSfPC2S54gpoaAqXKEALw_wcB:G:s&OCID=AIDcmmf1elj9v5_SEM_Cj0KCQjwuaiXBhCCARIsAKZLt3muuRvCcUJ_BuC9V6CesTnwDBHdWupsO7kzUzuj6qekSfPC2S54gpoaAqXKEALw_wcB:G:s&gclid=Cj0KCQjwuaiXBhCCARIsAKZLt3muuRvCcUJ_BuC9V6CesTnwDBHdWupsO7kzUzuj6qekSfPC2S54gpoaAqXKEALw_wcB
https://www.techtarget.com/searchcloudcomputing/definition/Windows-Azure
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
Microsoft Azure:
Azure is an online portal allowing you to access and manage Microsoft's cloud services and resources. These services and tools include storing and converting your data according to your needs. All you need to access these resources and services is an active internet connection and the ability to log on to the Azure portal.
Azure should be known for the following:
• It was released on February 1, 2010, much later than its primary competition, AWS.
• It's free to start and operates on a pay-per-use approach, which means you only pay for the services you utilize.
• Surprisingly, 80 percent of Fortune 500 organizations employ Azure services for cloud computing.
• Java, Node Js, and C# are the programming languages Azure supports.
• Another advantage of Azure is its global network of data centers. 42 Azure data centers are located worldwide, making it the cloud platform with the most data centers. In addition, Azure plans to add 12 more data centers, bringing the total number of data centers to 54 shortly.
What are the Different Azure Services, and How Does Azure Work?
Azure offers over 200 services organized into 18 categories. These include computing, networking, storage, IoT, migration, mobile, analytics, containers, artificial intelligence, machine learning, integration, management tools, developer tools, security, databases, DevOps, media identification, and web services.
Some of the essential Azure services by category are:
Computer Services:
The term compute here refers to the computing resource hosting model on which our program operates. Azure compute services are roughly classified into three types.
Infrastructure as a Service (IaaS)
Platform as a service (PaaS)
Ineffective services
The Azure virtual machine is the essential building block. We can deploy multiple services, such as Windows and Linux, within the Azure cloud using Azure virtual machines. When we implement a virtual machine, each virtual machine will have its operating system and data disc.
Virtual Machine:
This service lets you quickly establish a virtual computer in Windows, Linux, or any other configuration.
Cloud Computing:
This service allows you to build scalable cloud apps. Azure handles everything after the application is deployed, including provisioning, load balancing, and health monitoring.
Service Fabric:
Service fabric dramatically simplifies the process of establishing a microservice. A microservice is a programmer that incorporates additional smaller apps that are packaged together.
Azure for disaster recovery and backup:
Certain businesses use Azure for data backup and disaster recovery. Azure may also be used as a substitute for a company's data center.
Many businesses operate most of their business apps in Azure than investing in local servers and storage.
Microsoft has Azure data centers placed all around the world to assure availability. Microsoft Azure services are offered in 55 regions and 140 countries as of January 2020. Regrettably, not all services are accessible in every location. As a result, Azure customers must ensure that their workloads and data storage locations adhere to applicable compliance standards or other regulations.
Resource:
https://www.simplilearn.com/tutorials/azure-tutorial/what-is-azure
https://azure.microsoft.com/en-in/resources/cloud-computing-dictionary/what-is-azure/?&ef_id=Cj0KCQjwuaiXBhCCARIsAKZLt3muuRvCcUJ_BuC9V6CesTnwDBHdWupsO7kzUzuj6qekSfPC2S54gpoaAqXKEALw_wcB:G:s&OCID=AIDcmmf1elj9v5_SEM_Cj0KCQjwuaiXBhCCARIsAKZLt3muuRvCcUJ_BuC9V6CesTnwDBHdWupsO7kzUzuj6qekSfPC2S54gpoaAqXKEALw_wcB:G:s&gclid=Cj0KCQjwuaiXBhCCARIsAKZLt3muuRvCcUJ_BuC9V6CesTnwDBHdWupsO7kzUzuj6qekSfPC2S54gpoaAqXKEALw_wcB
https://www.techtarget.com/searchcloudcomputing/definition/Windows-Azure
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
474 adminSeptember 9, 2022
Filing For A Patent
Intellectual property has always played a growing role in today's technology-driven world. Patents are a valuable asset to any firm. As a result, an organization's creative strength may be judged by its patenting operations. The corporation is increasingly challenged regarding the number of patents and the quality of patents. A patent is granted after a lengthy procedure that includes many tests on the invention's uniqueness, non-obviousness, and industrial usefulness.
Step 1: Create your invention
The invention is the initial step for an innovator who wants to proceed with their creation, getting critical to get as much information as possible. Some essential questions that the inventor should consider are: what is the field of the alteration, what is the profit, and how will it aid improve currently existing solutions? Not all inventions qualify for patent protection. Section 3 of the Patents Act identifies the subject matter.
Step 2: Patent Investigation and Drafting
Following clarification of the invention, the inventor must do a patentability search which is the better half since it will aid in resolving whether the vision is new or not. The Patents Act requires that all innovations fulfill the novelty requirement. After a thorough search and preparation, one must consider a patentability report and opinion. The patentability search determines the nearest potential previous arts.
Step 3: Submitting a Patent Application
The actual procedure begins with submitting a Patent Application. After preparing the patent application may be filed with the government patent office using the Form 1 application form, creating a receipt with the patent application number. Under Form 2, one can also file a provisional patent application if the innovation is still in its early stages. The advantage of filing a transitional application is that it allows you to obtain a previous date of filing, which is essential in the patent industry. In addition, one has 12 months to file the entire specification. One must utilize the Form 28 application to file for patents for start-ups and small businesses.
Step 4: Application Publication
From filing the whole specification, the application is published 18 months after the filing date. There are no particular essentials for posting from the applicant. If the competitor does not wish to wait 18 months, they can file Form 9 with the specified costs to request early publication. The patent exercise is published one month after the request for an early announcement.
Step 5: Submit a Request for Examination
Unlike publication, the examination is not automatic, and the applicant must request that the patent office study the patent application. Under Form 18, one must file a typical request 48 months after applying. Upon receiving such a request, the regulator assigns the application to a patent examiner, who examines it using various patentability criteria, such as novelty, non-obviousness, inventive step, and suitability for industrial application, and provides the applicant with the First Examination Report (FER).
Step 6: Respond to the Objections
The applicant must react to the patent office's complaint through the First Examination Report. The applicant is required to respond in writing to the objection expressed in the examination report. The applicant can demonstrate the invention's patentability and attempt to dismiss the whole complaint cited. Depending on the circumstances, one may even require physical hearings or video conferencing.
Step 7: Patent Grant
After resolving any objections, the application is submitted for a grant once it is determined to fulfill all patentability conditions, and lastly, the applicant would be given the patent. The issuance of a patent is announced in the patent journal, which is published regularly.
Resource:
https://www.uspto.gov/patents/basics/patent-process-overview#step1
https://economictimes.indiatimes.com/news/how-to/how-to-go-about-patent-filing-in-india-all-you-need-to-know/articleshow/86417211.cms
https://iptse.com/how-to-file-patents-understanding-the-patent-process-in-india/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
Step 1: Create your invention
The invention is the initial step for an innovator who wants to proceed with their creation, getting critical to get as much information as possible. Some essential questions that the inventor should consider are: what is the field of the alteration, what is the profit, and how will it aid improve currently existing solutions? Not all inventions qualify for patent protection. Section 3 of the Patents Act identifies the subject matter.
Step 2: Patent Investigation and Drafting
Following clarification of the invention, the inventor must do a patentability search which is the better half since it will aid in resolving whether the vision is new or not. The Patents Act requires that all innovations fulfill the novelty requirement. After a thorough search and preparation, one must consider a patentability report and opinion. The patentability search determines the nearest potential previous arts.
Step 3: Submitting a Patent Application
The actual procedure begins with submitting a Patent Application. After preparing the patent application may be filed with the government patent office using the Form 1 application form, creating a receipt with the patent application number. Under Form 2, one can also file a provisional patent application if the innovation is still in its early stages. The advantage of filing a transitional application is that it allows you to obtain a previous date of filing, which is essential in the patent industry. In addition, one has 12 months to file the entire specification. One must utilize the Form 28 application to file for patents for start-ups and small businesses.
Step 4: Application Publication
From filing the whole specification, the application is published 18 months after the filing date. There are no particular essentials for posting from the applicant. If the competitor does not wish to wait 18 months, they can file Form 9 with the specified costs to request early publication. The patent exercise is published one month after the request for an early announcement.
Step 5: Submit a Request for Examination
Unlike publication, the examination is not automatic, and the applicant must request that the patent office study the patent application. Under Form 18, one must file a typical request 48 months after applying. Upon receiving such a request, the regulator assigns the application to a patent examiner, who examines it using various patentability criteria, such as novelty, non-obviousness, inventive step, and suitability for industrial application, and provides the applicant with the First Examination Report (FER).
Step 6: Respond to the Objections
The applicant must react to the patent office's complaint through the First Examination Report. The applicant is required to respond in writing to the objection expressed in the examination report. The applicant can demonstrate the invention's patentability and attempt to dismiss the whole complaint cited. Depending on the circumstances, one may even require physical hearings or video conferencing.
Step 7: Patent Grant
After resolving any objections, the application is submitted for a grant once it is determined to fulfill all patentability conditions, and lastly, the applicant would be given the patent. The issuance of a patent is announced in the patent journal, which is published regularly.
Resource:
https://www.uspto.gov/patents/basics/patent-process-overview#step1
https://economictimes.indiatimes.com/news/how-to/how-to-go-about-patent-filing-in-india-all-you-need-to-know/articleshow/86417211.cms
https://iptse.com/how-to-file-patents-understanding-the-patent-process-in-india/
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
413 adminSeptember 8, 2022
Tips for Slaying Your Agency Competition
Top 5 tips for slaying your agency competition
In today's economic situation, freelancers and small studios will have to fight harder than ever to stay afloat. How do you overcome such tough competition? How do you stay a notch up from the crowd and ensure you receive the business?
There are numerous strategies to outperform your competitors. You may employ many tactics to be the greatest, from focusing on customer service to making the most of search engines. The following pointers will assist you in standing out from the crowd.
1. Identify the clients' pain areas:
One possible approach to outperform your competitors is to answer the needs of your shared target audience better than they can. Ask open-ended inquiries to determine what your clients want while utilizing your products or services. After identifying a customer's pain spots, you can try to remedy them by expressing their problems in the customer's language. Once you've determined who at their firm can solve those pain points and who is authorized to acquire your products and services, you can move on to the next phase. (This person is not always the same person who can solve the problem.)
2. Establish your brand:
When you first start, or if you're in the process of rebranding, make an excellent first impression on potential clients. Examine competing websites to see how they portray themselves. Consider the aesthetics of their logos and web designs. Are they business-like? Fun? Approachable?
Examine their branding to see if there are any flaws. Look for areas where you can improve. Define your branding by thinking about your USP and attempting to represent what your firm stands for - not just through your visual identity but through the tone and language you use in your writing.
3. Establish competitive pricing:
One of the simplest methods to outperform your competitors is to provide lower prices. To find the optimum pricing point, you must first understand your competitors' goods or services costs. Investigate which competitors give the best value, helping you decide what you are selling adds more value to the table and, as a result, should be priced higher.
If beating your competitors is your top pricing issue, use a pricing strategy based on competition. This method disregards product prices and consumer demands and focuses on the current market rate for your goods or services. You then set your price to be within the range of prices offered by your competitors.
4. Keep ahead of the competition:
Change is an unavoidable part of running a business.
Because it engaged artists to operate its stores rather than businesspeople, Urban Outfitters became a major disruptive force. They had complete control over the interior design of their stores, and the results were stunning. Every Urban Outfitters location was distinct, whereas the competitors' sites were all the same. The company's sales have increased by 500% in the last decade to over $3 billion.
5. Give excellent client service:
Providing excellent and memorable customer service is an excellent method to establish customer loyalty and distinguish yourself from the competition.
Prioritize recruiting people who understand your products and services and your brand. Don't hurry in recruiting customer service representatives. It is more vital to find the right people for the job than it is to fill those roles.
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
In today's economic situation, freelancers and small studios will have to fight harder than ever to stay afloat. How do you overcome such tough competition? How do you stay a notch up from the crowd and ensure you receive the business?
There are numerous strategies to outperform your competitors. You may employ many tactics to be the greatest, from focusing on customer service to making the most of search engines. The following pointers will assist you in standing out from the crowd.
1. Identify the clients' pain areas:
One possible approach to outperform your competitors is to answer the needs of your shared target audience better than they can. Ask open-ended inquiries to determine what your clients want while utilizing your products or services. After identifying a customer's pain spots, you can try to remedy them by expressing their problems in the customer's language. Once you've determined who at their firm can solve those pain points and who is authorized to acquire your products and services, you can move on to the next phase. (This person is not always the same person who can solve the problem.)
2. Establish your brand:
When you first start, or if you're in the process of rebranding, make an excellent first impression on potential clients. Examine competing websites to see how they portray themselves. Consider the aesthetics of their logos and web designs. Are they business-like? Fun? Approachable?
Examine their branding to see if there are any flaws. Look for areas where you can improve. Define your branding by thinking about your USP and attempting to represent what your firm stands for - not just through your visual identity but through the tone and language you use in your writing.
3. Establish competitive pricing:
One of the simplest methods to outperform your competitors is to provide lower prices. To find the optimum pricing point, you must first understand your competitors' goods or services costs. Investigate which competitors give the best value, helping you decide what you are selling adds more value to the table and, as a result, should be priced higher.
If beating your competitors is your top pricing issue, use a pricing strategy based on competition. This method disregards product prices and consumer demands and focuses on the current market rate for your goods or services. You then set your price to be within the range of prices offered by your competitors.
4. Keep ahead of the competition:
Change is an unavoidable part of running a business.
Because it engaged artists to operate its stores rather than businesspeople, Urban Outfitters became a major disruptive force. They had complete control over the interior design of their stores, and the results were stunning. Every Urban Outfitters location was distinct, whereas the competitors' sites were all the same. The company's sales have increased by 500% in the last decade to over $3 billion.
5. Give excellent client service:
Providing excellent and memorable customer service is an excellent method to establish customer loyalty and distinguish yourself from the competition.
Prioritize recruiting people who understand your products and services and your brand. Don't hurry in recruiting customer service representatives. It is more vital to find the right people for the job than it is to fill those roles.
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
352 adminSeptember 8, 2022
Testing – Digital Agency
As digital marketing becomes more sophisticated, firms must have a digital marketing testing plan. Surprisingly, not many businesses do it for different reasons, resulting in a lot of waste and inefficiency in digital marketing.
The testing strategy aids in the creation of a baseline for digital marketing efforts. It aids in discovering the appropriate consumers, marketing channels, providers, and creativity, resulting in highly optimized marketing campaigns that increase revenue while saving money.
When building your business, it can be challenging to determine which marketing methods are most effective with your target demographic. A/B testing and other conversion optimization tactics allow you to experiment with different approaches. This process will enhance your content, deliver the most satisfactory customer experiences, and achieve your conversion goals faster. This AB testing primer will teach you the principles of the technique.
What is A/B Testing?
A/B testing is also known as split testing. A/B testing is a randomized experimentation process where multiple versions of variables (web page, page element, etc.) are shown to different segments of website visitors simultaneously. This will determine which version has the most significant impact and drives business metrics.
At its most basic, A/B testing compares two versions of something to see which works better. Consider the experiments you carried performed in elementary school. You will witness different results if you plant two seeds in two cups of earth and place one in the closet and the other by the window. A/B testing is a type of experimental setting.
Running an A/B test compares a variant to the existing experience allowing you to ask specific questions about changing your website or app and then gather statistics on the impact of that change.
Testing removes the uncertainty from website optimization and allows for data-driven decisions that alter company dialogues from "we believe" to "we know." You can verify that every change provides positive outcomes by evaluating the impact of changes on your metrics.
How Does A/B Testing Work?
To conduct an A/B test, you must produce two distinct versions of the same piece of content. Each content will have a single variable changed, showing these two versions to two similar-sized audiences. The audience will evaluate which one fared better over a set period (long enough to make accurate conclusions about your results). A/B testing allows marketers to see how one version of marketing content compares to another. Here are two sorts of A/B tests you might run to improve the conversion rate of your website:
Example 1: User Experience Test
Perhaps you want to test whether placing a specific call-to-action (CTA) button at the top of your site rather than the sidebar would increase its click-through rate.
To A/B test this concept, construct a second web page that employs the revised CTA positioning. Version A is the current design with the sidebar CTA — or "control." The "challenger" is Version B, with the CTA at the top. Then you'd put these two versions to the test by presenting them to a predefined percentage of site visitors. Ideally, the rate of visitors who view each version should be the same.
Example 2: Design Test
Maybe you'd want to see if altering the color of your call-to-action (CTA) button increases its click-through rate.
To A/B test this concept, create a second CTA button with a different button color that goes to the same landing page as the control. Use the green call to action button variation in your marketing material to obtain more clicks after your A/B test.
Process of A/B Testing
You may begin running tests with the A/B testing framework listed below:
Gather Information: Your analytics frequently reveal areas where you may begin optimizing. Start with high-traffic parts of your website or app to collect data more quickly. Look for pages with low conversion or a high drop-off rate that may be improved.
Identify Objectives: Conversion goals are the metrics you use to judge whether the variant is more effective than the original version. Goals might range from clicking on a link to purchasing or signing up for an email list.
Create Hypotheses: Once you've decided on a goal, you can start brainstorming A/B testing concepts and hypotheses for why you believe they'll be better than the present version. Once you compile a list of ideas, rank them in terms of predicted impact and implementation difficulties.
Create Variations: Make adjustments to an area of your website or mobile app experience using A/B testing tools (such as Optimizely). This may be altering the color of a button, rearranging the pieces on the page, concealing navigation elements, or something completely unique. Many popular A/B testing programs provide a visual editor that makes modifications simple. Ensure that your experiment is tested to ensure that it works as planned.
Run Experiment: Start your experiment and wait for visitors to join in! Visitors visiting your website or app will be randomly allocated to either the control or variant of your experience. This will result in assessing how everyone performs; their involvement with each event is monitored, tallied, and compared.
Analyze the Results: Once your experiment is finished, it's time to examine the findings. Your A/B testing program will display the experiment data and show you the difference in performance between the two versions of your website and whether there is a statistically significant difference.
It does not disrupt your consumers' experience or send out disruptive feedback questionnaires. A/B testing is an efficient approach to measuring your audience's response to a design or content proposal. Simply experiment with something new and let the outcomes speak for themselves. A/B testing reduces the risks involved when undertaking an optimization program. This helps you to significantly improve your website's UX by eliminating all weak links and finding the most optimized version of your website.
Resource:
https://support.google.com/optimize/answer/6211930?hl=en
https://www.optimizely.com/optimization-glossary/ab-testing/
https://hbr.org/2017/06/a-refresher-on-ab-testing?registration=success
https://mailchimp.com/marketing-glossary/ab-tests/
https://blog.hubspot.com/marketing/how-to-do-a-b-testing
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
The testing strategy aids in the creation of a baseline for digital marketing efforts. It aids in discovering the appropriate consumers, marketing channels, providers, and creativity, resulting in highly optimized marketing campaigns that increase revenue while saving money.
When building your business, it can be challenging to determine which marketing methods are most effective with your target demographic. A/B testing and other conversion optimization tactics allow you to experiment with different approaches. This process will enhance your content, deliver the most satisfactory customer experiences, and achieve your conversion goals faster. This AB testing primer will teach you the principles of the technique.
What is A/B Testing?
A/B testing is also known as split testing. A/B testing is a randomized experimentation process where multiple versions of variables (web page, page element, etc.) are shown to different segments of website visitors simultaneously. This will determine which version has the most significant impact and drives business metrics.
At its most basic, A/B testing compares two versions of something to see which works better. Consider the experiments you carried performed in elementary school. You will witness different results if you plant two seeds in two cups of earth and place one in the closet and the other by the window. A/B testing is a type of experimental setting.
Running an A/B test compares a variant to the existing experience allowing you to ask specific questions about changing your website or app and then gather statistics on the impact of that change.
Testing removes the uncertainty from website optimization and allows for data-driven decisions that alter company dialogues from "we believe" to "we know." You can verify that every change provides positive outcomes by evaluating the impact of changes on your metrics.
How Does A/B Testing Work?
To conduct an A/B test, you must produce two distinct versions of the same piece of content. Each content will have a single variable changed, showing these two versions to two similar-sized audiences. The audience will evaluate which one fared better over a set period (long enough to make accurate conclusions about your results). A/B testing allows marketers to see how one version of marketing content compares to another. Here are two sorts of A/B tests you might run to improve the conversion rate of your website:
Example 1: User Experience Test
Perhaps you want to test whether placing a specific call-to-action (CTA) button at the top of your site rather than the sidebar would increase its click-through rate.
To A/B test this concept, construct a second web page that employs the revised CTA positioning. Version A is the current design with the sidebar CTA — or "control." The "challenger" is Version B, with the CTA at the top. Then you'd put these two versions to the test by presenting them to a predefined percentage of site visitors. Ideally, the rate of visitors who view each version should be the same.
Example 2: Design Test
Maybe you'd want to see if altering the color of your call-to-action (CTA) button increases its click-through rate.
To A/B test this concept, create a second CTA button with a different button color that goes to the same landing page as the control. Use the green call to action button variation in your marketing material to obtain more clicks after your A/B test.
Process of A/B Testing
You may begin running tests with the A/B testing framework listed below:
Gather Information: Your analytics frequently reveal areas where you may begin optimizing. Start with high-traffic parts of your website or app to collect data more quickly. Look for pages with low conversion or a high drop-off rate that may be improved.
Identify Objectives: Conversion goals are the metrics you use to judge whether the variant is more effective than the original version. Goals might range from clicking on a link to purchasing or signing up for an email list.
Create Hypotheses: Once you've decided on a goal, you can start brainstorming A/B testing concepts and hypotheses for why you believe they'll be better than the present version. Once you compile a list of ideas, rank them in terms of predicted impact and implementation difficulties.
Create Variations: Make adjustments to an area of your website or mobile app experience using A/B testing tools (such as Optimizely). This may be altering the color of a button, rearranging the pieces on the page, concealing navigation elements, or something completely unique. Many popular A/B testing programs provide a visual editor that makes modifications simple. Ensure that your experiment is tested to ensure that it works as planned.
Run Experiment: Start your experiment and wait for visitors to join in! Visitors visiting your website or app will be randomly allocated to either the control or variant of your experience. This will result in assessing how everyone performs; their involvement with each event is monitored, tallied, and compared.
Analyze the Results: Once your experiment is finished, it's time to examine the findings. Your A/B testing program will display the experiment data and show you the difference in performance between the two versions of your website and whether there is a statistically significant difference.
It does not disrupt your consumers' experience or send out disruptive feedback questionnaires. A/B testing is an efficient approach to measuring your audience's response to a design or content proposal. Simply experiment with something new and let the outcomes speak for themselves. A/B testing reduces the risks involved when undertaking an optimization program. This helps you to significantly improve your website's UX by eliminating all weak links and finding the most optimized version of your website.
Resource:
https://support.google.com/optimize/answer/6211930?hl=en
https://www.optimizely.com/optimization-glossary/ab-testing/
https://hbr.org/2017/06/a-refresher-on-ab-testing?registration=success
https://mailchimp.com/marketing-glossary/ab-tests/
https://blog.hubspot.com/marketing/how-to-do-a-b-testing
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
Image Source: www.freepik.com
450 adminSeptember 6, 2022
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