Did you know that 80 percent of users use search engines to find local information? People use search engines to help them find businesses that offer the products or services they need. To appear at the top of these search engine results pages, you must amalgamate local keywords into your website to help you rank high in SERPs.
What are Local base Keywords?
Local keywords contain location-specific phrases (Chicagoland Area, Chicago, Etc) that generate results related to the exact geographic location.
Understanding the Chicagoland Area
Chicago is one of the few cities in the world that offers everything under the sun – Chicagoland Area has a sports team in every league, over 7,000+ restaurants, places to drink on every corner, 40 museums, and dozens of universities. The city and suburbs represent every nationality, age group, income level, and industry.
Standing out as a Chicago business can be challenging when there is so much competition. And that’s why we’re here to be your Sherpa through the competitive landscape of Chicago and Google Search and provide the insights you need to start ranking and pulling organic traffic from your Chicago neighbours.
How do I find local keywords? (Base On the Chicagoland area)
How do you find suitable keywords to type in the results to rank at the top of local searches?
To find the right keywords for local search, you need to do local SEO keyword research. With the help of available keyword research tools like Keywords, Keyword Planner, etc. It will help you to generate a list of local business-related keywords.
For example: if you have a dental clinic in Chicago, you may start by searching “best dental clinic in Chicago.”
Phrases for local search:
• [business type/product/service] in Chicago
• [business type/product/service] Chicago
• Chicago [business type/product/service]
• Best [business type/product/service] in Chicago
Example: 1. Root Canal Treatment in Chicago
2. Best Orthodontist near Chicago
How do I choose the best local keywords and rank for them?
1. Specify Your Location
The first and most crucial step in finding local SEO keywords is to specify your location (like Arlington Heights, Chicago). It would help to establish what area you want to target for local search. You can target location keywords near your occupation.
2. Focus on Industry-Related Keywords
Some organizations will try to rank for keywords unrelated to their business because they have high search volume and drive traffic. The problem with this approach is that those keywords won’t bring qualified leads to your page. It will high the bounce rate of your website. So, target the relevant products and services you offer. So, if you are a dentist, you can focus on terms such as:
• Dental clinic in Chicago
• Chicago’s best dental clinic
• Dental hospital in Chicago
3. Include Keyword Modifiers:
Keyword alternate adds more to your core keyword and help expand your reach and enables you to grab the audience’s attention.
• Quality modifiers: “Best” and “Top” An example key phrase is “best dentist in Arlington Heights.”
• Occasion: “birthday” or “Christmas.”
• Type: The keyword alternative focuses on something your business offers. Popular services.
“Orthodontist in Chicago”
If you’re not using keywords for local search, you’re missing out on a significant moment to grow your organization. Using local keywords will help you reach out to more people in your region and get them to visit your company, which will help you get new leads and grow. Start using local keywords today.
Resource:
https://www.webfx.com/blog/seo/local-keywords/
https://www.digitalthirdcoast.com/blog/the-ultimate-local-seo-guide-for-chicago-businesses
Disclaimer:
Wherever any material is quoted as sourced from the published text with publishing rights vested in an individual, it is stated that it is a pure quotation and has no intention to claim it as our own.
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